Marketing Manager - Embedded BusinessWorkplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.Job SummaryThe Marketing Manager will lead embedded marketing with clients. Support marketing initiatives to drive revenue growth for propriety sales. Supports and manages various marketing programs. Works with customers (which may include agents, sales, clients, etc.) and key stakeholders to develop effective marketing resources and execute on market strategies that drive measurable results. Conducts market research. Launches new products or programs and manages all aspects after launch. Manages all aspects of product or program marketing and communications. May assist with training.Essential Job FunctionsSupports marketing initiatives to drive revenue growth.Supports and manages various marketing programs including the development and direction of marketing material from concept to execution (project planning, change management, communication planning and changes to project scope).Work with customers (which may include agents, sales, clients, etc.) and other internal groups to understand potential opportunities within these segments and translate those opportunities into successful programs and messaging.May provide analytical support including development of basic financial projections and cost benefit analysis of marketing programs and analysis of segmentation market research.Conducts market and industry research, analyze customer data and conducts customer messaging research to improve household penetration and customer loyalty.Launch and manage products and services including all collateral, development of registered representatives and customer communications.Work with product development, training, finance, compliance, legal and outside consultants to develop materials and sales brochures.Work with University of Farmers and/or Distribution to ensure appropriate customer understanding of products.Supports and manages various marketing programs, events and campaigns across a group of customers.Work with Sales and other peer groups to understand potential opportunities and translate those opportunities into successful programs and messaging.Work with Sales, University of Farmers and outside vendors to develop and manage marketing communications plan to support marketing plans and creative positioning with Farmers brand voice.Manage marketing communications agencies, vendors and in-house resources to support efforts.May develop and maintain marketing communications budget.May manage distribution efforts of all bulletins, announcements, kits and electronic notification.Performs other duties as assigned.Education RequirementsHigh School Diploma or equivalent High school diploma or equivalent required. Bachelor's degree preferred in business, marketing communications or finance. Series 6, 63 and 26 securities licenses preferred.Experience Requirements5+ years of B2B marketing and B2B2C marketing experience highly preferred. Marketing experience within embedded insurance function highly preferred. Strong teamwork and collaboration skills, as well as the ability to work independently, manage assignments and deadlines, and proactively seek new challenges. Experience with reporting software, proficiently able to use Microsoft suite and Adobe CC preferred.BenefitsFarmers offers a competitive salary commensurate with experience, qualifications and location. Bonus Opportunity (based on Company and Individual Performance) 401(k) Medical Dental Vision Health Savings and Flexible Spending Accounts Life Insurance Paid Time Off Paid Parental Leave Tuition Assistance#J-18808-Ljbffr
In 1928, two men shared a dream of providing a quality insurance product at a reasonable price. In the decades that followed we’ve grown and adapted to meet the changing needs of Americans. But one constant has remained: We have an unwavering commitment to uphold our founding ideals to provide industry-leading products and first-rate services to the customers we’re privileged to serve.
Different Eras, Same Exceptional Service
Farmers not only prides itself on helping you plan wisely for the unexpected, but also on helping restore order when it occurs, so you can keep moving along the road of your life’s plans.
In 1959 a Farmers customer wrote us a letter of surprised gratitude when his car battery was replaced just an hour after it was stolen. A letter from a couple in 2002 wrote that their Farmers agent and Claims Adjuster “were exceptional in their handling of our grief, what we needed to do, and helpful in many other ways.” That same year, when Hurricane Rita struck Beaumont, Texas, Farmers sent 300 agents to assess damages while policy holders were evacuated. Farmers also donated $100,000 for the city’s emergency operations center and two megawatt generators that restored power to Beaumont. Whatever year or decade a disaster occurs, you can count on us to be there for you.
Today, the companies comprising the Farmers Insurance Group of Companies make up one of the country's largest insurers of vehicles, homes and small businesses and provide a wide range of other insurance and financial services products.
Farmers is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.
The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange) owned by their policyholders, and together with their subsidiaries and affiliates comprise the Farmers Insurance Group of Companies. Farmers Group, Inc. and its subsidiaries, in their capacity as attorneys-in-fact, provide administrative and management services to the Farmers Exchanges.