Primary Skills: Lifecycle marketing strategy (advanced), CRM marketing (advanced), Campaign management (advanced), A/B testing (advanced), SaaS retention (advanced)
Contract Type: W2
Duration: 18 Months
Location: San Francisco, CA (#LI-Hybrid)
Pay Range: $65-$70 per hour on W2
#LP
Job Summary:This role is critical for driving customer growth by focusing on retaining existing users within a software-as-a-service environment. You will be responsible for developing and executing comprehensive marketing strategies that span the entire customer journey, with the goal of reducing churn and increasing long-term engagement. Success will involve close collaboration with product and customer success teams to create a seamless and valuable customer experience.
Key Responsibilities:- Develop and manage retention marketing initiatives.
- Design and implement multi-channel customer journey campaigns.
- Create personalized onboarding programs to drive early value.
- Develop proactive interventions to address churn risks.
- Measure and report on campaign performance against retention goals.
Must-Have Skills:- 5+ years of CRM marketing experience.
- Experience with SaaS or subscription product lifecycle campaigns.
- Strong analytical skills to interpret campaign data.
Industry Experience:- Experience in the Software-as-a-Service (SaaS) or subscription-based digital product industry is highly preferred, with a specific focus on customer retention and churn reduction strategies.
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