Marketing Manager (III)

Our Global client in the tech industry is seeking a Marketing Manager (III)

Apply today for consideration!

Title:  Marketing Manager (III)
Duration of the contract: 8 to 9 Months
Pay Range: $95- $110/hr on W2
Location: San Francisco, CA – (Hybrid ie Monday, Friday WFH and Tuesday, Wednesday, Thursday WFO)
 
Job Description:

• As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders of marketing opportunities, and providing market context and key insights on products and features.
• Drive decisions and help form guiding principles for launch and growth of our product features and services in the market.
• Educate marketers, support our content strategy, run medium- to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives.
• Develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels.
• Dig in and understand the detailed insights and big picture implications to help solve problems by reaching an optimal solution.
• Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.

Responsibilities include:

• Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
• Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
• Drive the framework development and rollout of strategies for product marketing content across channels.
• Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
• Validate market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor.
• Use subject matter expertise in the field to identify opportunities in the market landscape.
• Collaborate with relevant teams to build supporting rationales, hypotheses, and visions.
• Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies.
• Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
• Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
• Independently determines research needs, scope, manage, and guide user research by leveraging internal and external research partners.
• Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs).
• Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.

#LI-SS30
#RTA
#RTA-ZRFor workers in the United States, PrideGlobal and it's affiliates offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity
PrideGlobal and it's affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment
PrideGlobal and it's affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.

Only applicable for Kentucky positions: For this type of employment, state law requires a criminal record check as a condition of employment. This applies to direct care staff (Examples: RN, LPN, Nurse Aides, Therapists) referred to Kentucky nursing facilities, assisted living communities, or long-term care facilities, in accordance with KRS 216.793.