Marketing Manager III

A client with Kforce is seeking a Marketing Manger III to join their team in San Francisco, CA. This role is hybrid 3 days onsite, 2 days remote. Responsibilities:

• Manages the marketing activities and programs for the organization
• Focus will be on Mid-Market and enabling the Sales and CS teams to reach and convert high value customers with sales enablement materials, customer evidence, and powerful messaging and insights about our customer
• Develops and implements marketing plans to serve the business objectives
• Stays abreast of changes in the marketing environment and coordinates market research projects
• Selects and manages ongoing relationships with different marketing vendors
• May oversee advertising, events and public relationships
• Manages subordinate staff in the day-to-day performance of their jobs
• True first level manager
• Ensures that project/department milestones/goals are met and adhering to approved budgets
• Has full authority for personnel actions

Requirements:

• Bachelor's degree in Marketing, Business, or a related field required
• Master's degree in Business Administration (MBA) or a similar advanced degree preferred, but not required; Equivalent practical experience in product marketing or a related role will also be considered; Continuous learning mindset with a demonstrated commitment to staying current with industry trends and best practices
• Relevant certifications or coursework in product marketing, digital marketing, or market research is a plus
• Proven experience in product marketing, with a strong background in the fintech or lending industry
• Excellent strategic thinking and analytical skills, with the ability to translate complex data into actionable insights
• Strong communication and storytelling abilities, capable of crafting compelling messaging and positioning for diverse audiences
• Proficiency in market research and competitive analysis, with a keen understanding of customer needs and market trends
• Demonstrated success in cross-functional collaboration, particularly with product, sales, and customer success teams
• Extensive knowledge of department processes
• Experience with marketing automation tools and CRM platforms, such as Marketo, HubSpot, or Salesforce
• Familiarity with QuickBooks products and the small business ecosystem is a plus