Marketing ManagerJacksonville, FL | Full-Time | $80,000-$90,000 salary + performance-based incentives | 15-20% Travel Requirement
About Bigfoot Roofing & ConstructionBigfoot Roofing & Construction is a Jacksonville-based roofing contractor serving homeowners throughout Florida. Backed by Stonegrove Roofing Partners, we combine local relationships with the resources and support of a growing network of roofing companies.
We’re looking for an experienced
Regional Marketing Manager who can turn marketing strategy into measurable results—from building brand awareness and generating qualified leads to improving how those leads become appointments.
About the RoleIn this role, you’ll lead integrated digital and traditional marketing initiatives for Bigfoot and collaborate with regional partner teams to support growth across markets. You’ll bring together campaign strategy, brand storytelling, performance analysis, and lead intake to strengthen the customer experience from the first click or phone call.
You’ll work closely with local leadership, agencies, creative partners, call center teams, and sales leaders to ensure marketing efforts are aligned, leads receive timely follow-up, and investments deliver measurable impact. This is a hands-on opportunity for someone who enjoys both developing the strategy and improving the processes that make it successful.
What You’ll Do- Partner with local brand leadership to align marketing initiatives, reporting, planning, and execution with business goals.
- Develop and manage digital marketing strategies across SEO and AI-driven search, Local Services Ads, paid advertising, email, social media, and content marketing.
- Oversee website performance, user experience, and content updates for Bigfoot and supported partner brands.
- Plan and execute integrated digital and traditional campaigns, working with agencies on Google Ads, Meta, LinkedIn, and other paid media channels.
- Analyze campaign performance using Google Analytics, HubSpot, Power BI, AccuLynx, and other platforms, translating data into actionable recommendations.
- Collaborate with regional teams to tailor campaigns to local markets and support community engagement initiatives.
- Connect and maintain marketing systems through APIs, Zaps, webhooks, and tracking tools to support accurate reporting and lead routing.
- Work with VoIP and call tracking platforms to monitor lead sources, call handling, and performance.
- Manage marketing budgets, agency partnerships, and vendor relationships.
- Direct and support the call center lead and customer service representatives on lead intake, follow-up, and appointment scheduling.
- Work alongside CSRs, including answering phones as needed, to refine call scripts, audit call data, and ensure accurate lead flow from inquiry to appointment.
- Lead A/B testing and conversion rate optimization efforts to improve campaign and website results.
- Stay current on marketing trends, technology, and best practices to identify new opportunities for growth.
What You Bring- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 5–7 years of digital marketing experience, preferably supporting a multi-location business or national brand.
- Demonstrated success managing paid media, SEO, and content strategies that generate measurable results.
- Strong analytical skills and experience with marketing automation platforms.
- Working knowledge of APIs, Zaps, webhooks, and marketing tracking systems.
- Familiarity with VoIP and call tracking platforms.
- Excellent communication, collaboration, and project management skills.
- Experience with WordPress, Google Ads, Meta Business Suite, and CRM platforms such as Salesforce or HubSpot is a plus.
- Ability to travel approximately 15% to partner sites.
Why Join Bigfoot?- Local impact with broader support: Help grow a Jacksonville-based brand backed by Stonegrove Roofing Partners.
- Room to make your mark: Shape marketing strategy and improve the full journey from lead generation to booked appointments.
- A collaborative team: Work directly with marketing, sales, operations, and customer service teams.
- Growth opportunities: Build your career within a growing network of roofing companies.
- Competitive rewards: Competitive salary, performance-based incentives, benefits, and professional development opportunities.
Ready to turn marketing strategy into business growth? Apply today to join Bigfoot Roofing & Construction.