Marketing Manager

MUST HAVE:

At least 5 years of business-to-business marketing experience.

At least 5 years of website management requirements

NICE TO HAVE:

Experience with WordPress

Description

Experience level: Mid Level (5-8 yrs exp.) 

Experience required: 5 Years 

Education level: All education level 

Job function: Marketing 

Industry: Electrical/Electronic 

Manufacturing 

Compensation: View salary 

Total position: 1 

Location: Littleton, MA (NO REMOTE)

Relocation assistance: No

CLIENT NAME: Control Resources, Inc., a Power Electronics manufacturing company in Littleton, MA

MUST HAVES:

• At least 5 years of business-to-business marketing experience.
• At least 5 years of website management requirements (experience with WordPress preferred)

RESPONSIBILITIES:

• Work with the President and VP of Engineering to execute all aspects of the Companys marketing strategy, including the development of the strategy and concepts, creating content, and leveraging multiple marketing platforms
• Manage website and its content using WordPress. Direct and make continuous improvements to the website for Search Engine Optimizations. Handle minor updates and work closely with outside contractors for major changes to website.
• Monitor and develop recommendations for SEO and updates as needed
• Create and implement marketing campaigns including through the website and pay per click. Develop future campaigns based on Market Research and other data analyses.
• Manage and be responsible for the companys marketing spend, and report on ROI metrics.
• Implement CRM system for handling sales inquiry data collection and followup by the Customer Service & Sales team.
• Plan marketing initiatives that can lead to increased business and revenue such as Trade Shows, Expos, etc.

REQUIREMENTS:

• At least 5 years of business-to-business marketing experience required
• At least 5 years of website management requirements (experience with WordPress preferred)
• Basic understanding of power electronics preferred
• Excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing
• Excellent project management skills

BENEFITS:

• Health Insurance: HMO with HSA, 93% of employees premium paid by CRI
• Vacation: 3 weeks/year
• Sick/PTO: 6 days/year
• Holidays: 9 days/year
• Simplified Employee Pension (SEP) plan
• Annual Bonus: Depending on profits, job responsibility & job performance.
• Working Remote: Negotiable after period of training

Please include answers to the following questions in your submittal: 

1.) What is the candidate's experience with Pay Per Click marketing?

2.) What is the candidate's experience with website management including WordPress?

3.) What is the candidate's experience with Search Engine Optimization?

4.) What is the candidate's experience with business-to-business marketing?

5.) Please provide the link to candidates LinkedIn profile:

6.) What is the candidates work authorization status?

7.) What is the candidates highest level of education?

8.) Has the candidate applied or been interviewed for any role with this company in the past? If so, please provide details.

9.) What is the candidates desired total compensation? (Please specify base salary vs. commission/bonus expectation)

10.) How open is the candidate in commuting to Littleton, MA on a daily basis?