Marketing Manager

Payrate: $57.00 - $57.08/hr
 
Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
 
Responsibilities:

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies
• Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in

• Manage project set up by:

• Partnering with key stakeholders to gather key inputs and stim for testing
• Supporting questionnaire set up, design and internal reviews and quality checks
• Project management and timelines of key phases and deliverables
• Determine and recommend best research methodology to address business questions

• Vendor Management:

• Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment
• Serve as primary day-to-day point of contact for external research vendors, managing relationships to ensure alignment on objectives, timelines, and deliverables
• Hold vendors accountable to quality standards, project milestones, and budgets; proactively flag and resolve issues as they arise
• Continuously assess vendor performance and maintain a roster of preferred partners across qualitative, quantitative, and syndicated research disciplines
• Partner with Procurement and Legal as needed to support vendor onboarding, contract management, and compliance requirements
• Stay current on the external vendor landscape to identify new and emerging research partners and capabilities that can add value to the business
• Analyze and interpret data providing learnings that will bring value to the business
• Deliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendations

• Research Capabilities:

• Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., IRI, Circana & Nielsen) experience a plus
• Superior Shopper focused Insights experience; Shopper Marketing/Channel Marketing experience a plus
• Experience managing online research community a plus
• Proven ability to manage external vendor relationships, including RFP development, contract negotiation, and ongoing performance management
• Ability to triangulate data and insights from different sources to drive consultative decision making

 
Qualifications:

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget

 
Top skills:

• Business Analysis
• Process Improvement
• Vendor Management

 
Pay Transparency: The typical base pay for this role across the U.S. is: $57.00 - $57.08/hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. 

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