Marketing Manager

Payrate: $67.00 - $67.55/hr.
 
Summary:
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
 
Responsibilities

• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

• Launch Timing & Work-Back Schedule Management
  • Build and maintain the launch work-back schedule for all PDP toolkit assets, working backward from launch date to identify key milestones and deadlines.
  • Author and manage three trackers that serve as the cross-functional source of truth for asset status, timing, and ownership.
  • Proactively flag timeline risks or bottlenecks to stakeholders and recommend mitigation plans.
  • Keep trackers updated in real time as launch dates, asset scope, or priorities shift.
• Digital Asset Management (DAM) for PDPs
  • Manage intake, organization, and version control of PDP assets created by HQ within the DAM system.
  • Ensure assets are properly tagged, current, and accessible to downstream teams.
  • Audit asset libraries periodically to remove outdated content and confirm completeness ahead of launch.
• HQ / IM Team Liaison
  • Serve as the primary point of contact between the HQ POC and the IM Team, translating requirements and timelines between both groups.
  • Communicate asset status, changes, and blockers clearly and promptly to both sides.
  • Coordinate approvals, feedback, and revisions to keep asset delivery aligned with launch timing.
• Team Operations Management
  • Manage key day-to-day operations functions that support overall team efficiency and accountability, including but not limited to:
  • Invoicing: Track, process, and reconcile vendor and agency invoices in a timely manner.
  • Asset Management: Maintain organized records of all team-owned assets across product lines and campaigns.
  • Product & Campaign Toolkits: Oversee the development, organization, and deployment of product launch and campaign toolkits, ensuring teams have the resources needed to execute effectively and on schedule.

 
Qualifications

• Bachelor's degree in marketing or equivalent training required.
• 8-10 years related experience required.
• Experience in eCommerce, digital marketing operations, or project/program coordination.
• Strong organizational skills with experience managing multiple trackers/timelines simultaneously.
• Comfortable working cross-functionally and communicating with both internal teams and external/HQ partners.
• Familiarity with digital asset management (DAM) systems and PDP or eCommerce content workflows.
• Detail-oriented with the ability to manage competing deadlines.

 
Skills

• Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
• Expert ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
• Expert ability to develop marketing and pricing strategy.
• Expert knowledge of media production, communication, and dissemination techniques and methods.

 
Pay Transparency: The typical base pay for this role across the U.S. is: $67.00 - $67.55 /hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. 
 
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