Marketing Manager

Position: Marketing Manager
Salary: $85,000 - 120,000 + Bonus Potential
Benefits: Medical/dental/vision, 401k match, PTO, Quarterly Bonus Potential, Cell Phone Allowance, etc.
Location: Southfield, MI - Hybrid (onsite 2-3 day per week)

Job Overview: Great opportunity to join a fast-growing quick service restaurant / coffee shop! The Marketing Manager is responsible for leading and executing all marketing initiatives that drive new location opening success, increase brand awareness, strengthen community engagement, and support revenue growth. This role blends strategic planning with hands-on execution and is ideal for a marketing professional who thrives in a fast-paced, high-growth environment. The successful candidate will oversee marketing campaigns, local store marketing efforts, community partnerships, communications, and promotional activities while building scalable systems and processes that support continued expansion.

Responsibilities of the Marketing Manager:

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  • Develop and execute marketing strategies that drive brand awareness, customer acquisition, community engagement, and revenue growth.
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  • Manage and maintain company-wide, regional, and location-specific marketing calendars to support business objectives.
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  • Lead the planning, execution, and performance tracking of marketing campaigns across digital, social media, email, SMS, print, signage, and other marketing channels.
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  • Drive customer traffic and sales through local store marketing, grassroots initiatives, promotional events, and community partnerships.
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  • Build and maintain relationships with local businesses, schools, nonprofit organizations, media outlets, and community stakeholders.
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  • Lead marketing, public relations, and community engagement efforts for new location openings, including launch events, media outreach, and promotional campaigns.
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  • Monitor campaign performance and analyze key metrics to optimize marketing effectiveness, customer engagement, and return on investment.
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  • Identify opportunities to improve underperforming locations through targeted marketing programs and localized growth strategies.
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  • Ensure consistent brand messaging, visual identity, and customer experience across all markets and customer touchpoints.
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  • Develop scalable marketing processes, systems, and best practices that support continued company growth and expansion.
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  • Serve as the primary resource for marketing, communications, public relations, and community engagement initiatives across the organization.
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  • Stay current on industry trends, competitive activity, and emerging marketing tools to identify new growth opportunities.
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  • Support special projects and cross-functional initiatives as business needs evolve in a high-growth environment.
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Preferred Experience of the Marketing Manager:

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  • 5+ years of marketing experience, ideally within retail, franchise, hospitality, restaurant, consumer services, or multi-location businesses.
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  • Proven success executing local marketing and community-driven growth initiatives.
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  • Experience developing and managing integrated marketing calendars.
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  • Strong understanding of digital marketing, social media, email marketing, promotions, and public relations.
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  • Ability to balance strategic thinking with hands-on execution.
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  • Data-driven mindset with experience measuring campaign effectiveness and optimizing results.
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  • Strong project management and organizational skills.
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  • Excellent communication and relationship-building abilities.
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  • Comfortable working in a fast-paced, entrepreneurial, and high-growth environment.
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  • Ability to travel as needed.
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Bonus Experience of the Marketing Manager:

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  • Experience supporting new store, branch, or location openings.
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  • Background in franchise, QSR, food & beverage, convenience retail, or multi-unit operations.
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  • Experience with grassroots marketing, experiential marketing, and community event planning.
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  • Public relations, media relations, and local partnership development experience.
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  • Familiarity with customer loyalty, CRM, email, and text marketing platforms.
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  • Experience building scalable marketing systems, processes, and reporting structures.
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  • Knowledge of marketing analytics, attribution, and performance measurement tools.
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