Marketing Manager

Summary:

Duration: 3 Months
Location: Washington, DC
Work Mode: Hybrid: Onsite Tuesday-Thursday, Remote Monday & Friday

Responsibilities:

• Lead and manage quantitative and qualitative research projects from planning through implementation and reporting.
• Design, develop, and administer consumer surveys and research methodologies to address business needs.
• Conduct primary and secondary research to generate actionable consumer insights.
• Develop research plans, project timelines, budgets, RFPs, and vendor management strategies.
• Analyze complex datasets using statistical techniques and synthesize findings into clear business recommendations.
• Create impactful presentations, reports, dashboards, and data visualizations for senior leaders and stakeholders.
• Advise cross-functional teams on research methodologies, data interpretation, and strategic recommendations.
• Present research findings to internal leadership and external healthcare stakeholders and clients.
• Monitor industry trends, consumer behaviors, healthcare market dynamics, and emerging research methodologies.
• Serve as a subject matter expert and contribute to continuous improvement of research processes and knowledge-sharing initiatives.

Requirements:

• Bachelor's degree in Market Research, Statistics, Psychology, Sociology, Public Health, Business, Economics, or a related field.
• Minimum 5 years of experience in consumer insights, market research, customer research, or related analytical roles.
• Experience managing research projects from inception through delivery.
• Strong survey design and development experience.
• Advanced quantitative research and statistical analysis skills.
• Experience working with research platforms and data analysis tools, including MRI.
• Proven ability to manage multiple projects and stakeholders simultaneously.
• Strong written, verbal, and presentation skills.

Preferred Skills:

• Healthcare industry experience or expertise.
• Master's degree in a related field.
• Experience supporting healthcare clients or healthcare-focused research initiatives.
• Experience managing external research vendors and agency partners.
• Knowledge of advanced statistical techniques, multivariate analysis, and consumer segmentation methodologies.