• New York
    30+ days ago

    Job Description

    Marketing Mgr needs 5+ years experience

    Marketing Mgr requires:

    • Bachelors Degree or equivalent experience in Marketing or Advertising field.
    • 5+ years of experience
    • In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
    • Ability to collaborate with a variety of team members and levels in a matrix organization
    • Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
    • Strong project management skills with a clear focus on results
    • Experience with Oracle Responsys or IBM Unica is a plus PREFERRED QUALIFICATIONS
    • Ecom experience
    • Optical experience
    • Retail experience
    • Consulting background

    Marketing Mgr duties:

    • Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business
    • Devises and implements strategies to deliver program goals.
    • Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team

    Numbers & Facts

    LocationNew York

    Skills

    • Advertisingunmatched
    • Analysis Skillsunmatched
    • Brand Marketing (Branding)unmatched
    • Consultingunmatched
    • Customer Relationship Management (CRM)unmatched
    • Customer/Client Researchunmatched
    • Develop and Maintain Customersunmatched
    • IBM Product Familyunmatched
    • Marketingunmatched
    • Marketing Communicationsunmatched
    • Marketing Communications Planunmatched
    • Marketing Planunmatched
    • Matrix Managementunmatched
    • Oracleunmatched
    • Project/Program Managementunmatched
    • Retailunmatched
    • Strategic Planningunmatched
    • Team Playerunmatched
    • Unicaunmatched

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