Marketing Operations & Platform Strategy Manager Build and support the systems that help 600+ gyms market like one brand. Team | Franchise Marketing
Reports to | SVP, Franchise Marketing
Location | New York City, hybrid, three days per week at HQ near Grand Central
Travel | Up to 10%
Salary | Range: $75,000 to $85,000, plus a discretionary bonus. Exact salary depends on experience and targets up to the mid-point.
THE OPPORTUNITY As Marketing Operations & Platform Strategy Manager, you own the systems, processes, and creative platforms that turn Crunch's marketing strategy into consistent execution across franchise gyms worldwide. You set the roadmap for the tools franchisees use every day, support how national campaigns roll out, and keep the whole machine organized and documented. You will work across Marketing, Operations, Training, Brand Excellence, and our agency partners, and use adoption data and user feedback to make the platforms and the process better each cycle.
WHAT YOU WILL OWN - The platform roadmap. Decide what gets built and improved next, using utilization data and feedback from franchisees, agencies, and Operations.
- Rollouts. Design the end to end process for national campaigns, digital initiatives, and playbooks so every touchpoint is planned, documented, and delivered on schedule.
- Enablement. Create the training for franchisees and corporate staff, from webinars to train-the-trainer, and measure whether it works.
- Project governance. Run the master calendars, Asana templates, milestone tracking, RACI, and status reporting.
- Systems and standards. Define how our marketing tools within Asana, SharePoint, and Salesforce are structured and used, and keeping the SOPs current as the network grows.
- Results and partners. Report on adoption, on-time rollout, training participation, and franchisee satisfaction, and manage the vendors who support the work.
WHAT YOU BRING - 3 to 5+ years in marketing operations, program or project management, or platform management. Franchise, multi-location, or fitness experience is a plus
- Experience setting and evolving a creative platform or tooling roadmap using usage data and user feedback
- Fluency in Asana, SharePoint, and Salesforce reports and dashboards, plus Microsoft Office and advanced PowerPoint
- Strong marketing analytics skills and the ability to turn data into clear recommendations
- Good judgment about who to involve and when. RACI experience is a plus
- Excellent written, visual, and verbal communication, and the ability to build trust and drive accountability diplomatically
WHY CRUNCH Crunch is a fast-growing brand serving 4 million members, built on a No Judgments philosophy and a belief that serious fitness should be fun. This role sits at the center of how that brand shows up in every community, with a direct line to senior leadership.
WHAT WE OFFER - Generous, flexible paid time off
- 401(k) plan with discretionary matching opportunities
- Comprehensive medical, dental, and vision benefits
- Health savings and flexible spending accounts
- Basic life and AD&D insurance, plus short- and long-term disability coverage
- Employee Assistance Plan with confidential counseling and support
- Education assistance program
- Free Crunch gym membership at all our clubs nationwide
- Milestone Anniversary Recognition program
If you love turning complexity into something simple that works, we would like to meet you. Apply today. Crunch is an equal opportunity employer. We do not discriminate against or favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status, or any other basis protected by federal, state, or local law. We make reasonable accommodations for known physical or mental limitations of otherwise qualified applicants with a disability, unless doing so would impose an undue hardship.
Flexible work from home options available.