Marketing Performance Manager

Marketing Performance Manager

Celebrating 75 years in the industry, Gelson's continues to focus on delivering an outstanding shopping experience while evolving to meet customers' changing needs. Its stores feature fresh produce, meat, seafood, prepared foods, bakery, and specialty grocery offerings.

Gelson's marketing initiatives include digital promotions, vendor partnerships, customer engagement, and the Gelson's Rewards loyalty program. The Marketing Performance Manager plays an important role in measuring the effectiveness of these initiatives, identifying customer and sales trends, and translating data into actionable insights that support marketing strategy, customer retention, and business performance.

Position Summary

The Marketing Performance Manager analyzes marketing, customer, sales, promotional, and loyalty data to measure performance and identify opportunities. Monitors KPIs, and performance measurement processes to help evaluate results, improve marketing effectiveness, and support informed business decisions. The position works closely with multiple departments including Marketing, Merchandising, Finance, Operations, Digital, Loyalty, and external vendor partners.

Key Responsibilities

• Analyze marketing, sales, promotional, customer, and loyalty data to identify trends, opportunities, and areas for improvement.
• Evaluates campaign and promotional performance, including sales lift, engagement, redemption, conversion, and return on investment (ROI).
• Prepare post-campaign analyses and communicate findings and actionable recommendations to stakeholders.
• Evaluate customer behavior, acquisition, retention, shopping frequency, and lifetime value.
• Partner with cross-functional teams to support marketing strategy, business planning, and performance improvement.
• Assist with marketing budget tracking, spending analysis, invoices, and forecasting in partnership with Finance.
• Collaborate on reporting processes, workflows, and automation to reduce manual effort.
• Support internal and store-facing communications, special projects, and other marketing initiatives as needed.

Qualifications

• 4-7 years of relevant experience in marketing, business reporting, customer insights, or a related field.
• Experience analyzing marketing, customer, sales, promotional, loyalty, or CRM data.
• Bachelor's degree in marketing, Business, Finance, Economics, Statistics, or a related field preferred; equivalent experience may be considered.
• Retail, grocery, consumer, or multi-location business experience preferred.

Skills and Competencies

• Advanced Microsoft Excel skills and strong quantitative and analytical abilities.
• Ability to interpret data and translate findings into clear, actionable recommendations.
• Understanding of marketing KPIs, campaign performance, customer engagement, and ROI.
• Strong attention to detail, organization, and project management skills.
• Effective written and verbal communication skills.
• Ability to collaborate across departments and improve processes.

Success in this role includes accurate and timely reporting, actionable insights, effective campaign measurement, improved visibility into marketing ROI and customer engagement, reliable budget tracking, reduced manual reporting, and stronger data-driven decision-making across the business.

Come join the Gelson's team and help us continue our tradition of excellence in grocery retail.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending accounts
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Salary range: $77,000 - $94,000