Position: Marketing & Sales Manager
Location: Chico, Redding and Sacramento markets (travel required)
Reports To: CEO
Company Description
Tea Innovations, LLC is bringing a fresh, modern energy to a 5,000-year-old beverage through its TBar brand. Founded in Chico, CA in 2004, TBar has grown from a single location into a Northern California concept known for innovative tea creations, healthy fusion food, and an energetic, fun guest experience. From frozen and frosted to sparkling, steamed, and iced, TBar reimagines tea in ways that keep guests coming back. At the heart of the brand is a passionate team committed to great food, great drinks, and service from the heart. As TBar continues its growth, we're looking for talented, entrepreneurial team members who want to help shape the next chapter of the brand—and the next evolution of the tea revolution.
The Opportunity
We're looking for a high-energy, entrepreneurial Marketing & Catering Manager who can help accelerate TBar's growth.
This is a highly hands-on role with responsibility for both building the brand and driving revenue. You'll develop and execute marketing initiatives that generate awareness, trial, frequency, and loyalty while also building our catering business through direct sales, promotions, partnerships, and third-party platforms.
If you're someone who loves creating ideas, making things happen, measuring results, and finding new ways to get people excited about a brand, this could be a great opportunity for you.
What You'll Do
Marketing & Brand
- Develop and execute marketing strategies that drive traffic, sales, trial, frequency, and loyalty.
- Lead local marketing, digital campaigns, promotions, and community outreach.
- Manage TBar's CRM and loyalty initiatives to increase guest engagement and retention.
- Oversee social media strategy and develop compelling, on-brand content.
- Help create campaigns and experiences that reflect TBar's fun, energetic, and irreverent personality.
- Maintain brand consistency across all marketing channels and guest touchpoints.
- Identify new opportunities to build awareness and attract new customers.
Catering & Business Development (Some travel required)
- Own the strategy and execution of TBar's catering program.
- Drive B2B catering sales through strategic outreach and catering drops across all market locations: Sacramento, Rocklin, Chico, and Redding.
- Drive catering revenue through direct sales, promotions, community outreach, and third-party platforms.
- Develop relationships with businesses, organizations, schools, and community partners.
- Identify new markets and opportunities to grow catering sales.
- Track performance and continuously improve the catering experience.
Leadership & Execution
- Manage marketing and catering budgets and measure return on investment.
- Coordinate with vendors, agencies, restaurant teams, and outside partners.
- Translate ideas into action and move projects from concept to execution.
- Report results, insights, and opportunities to company leadership.
What We're Looking For
- Entrepreneurial mindset with a bias toward action and results.
- Strong marketing strategy, brand development, and campaign planning skills.
- Experience with digital marketing, social media, CRM, and content creation.
- Strong copywriting, editing, and creative communication skills.
- Excellent organization, project management, and time-management abilities.
- Strong sales and business-development instincts.
- Ability to work collaboratively with restaurant teams and a diverse range of partners.
- Food & beverage, hospitality, retail, or consumer marketing experience is a plus.
- Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent real-world experience.
The TBar Fit
We're not looking for someone who simply manages marketing calendars. We're looking for someone who wants to build something.
The right person is creative, curious, competitive, hands-on, and comfortable rolling up their sleeves. Someone who can come up with the idea on Monday, launch it on Friday, and look at the numbers the following week to figure out how to make it even better.
If that sounds like you, we'd love to hear from you.
Compensation
- Salary range $70k - $75k DOE
- 401k offered, including employer matching
- 10 days PTO
- 10 paid holidays a year
- Health, dental & vision insurance.
- Employee Discounts