Marketing Specialist

Subsidiary

OmniSource

Overview

The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.

Responsibilities

• Develop, implement and maintain a corporate social media strategy.

• Analyze trends with social media.

• Creation of content calendar and guidelines.

• Collaborate with other internal teams to develop and monitor strategic marketing initiatives.

• Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met

• Conduct market research and develop strategies based on industry trends and demographics.

• Write, proofread, and edit creative materials

• Maintain marketing budget.

• Photography as requested within the divisions.

• Video / filming and editing of video within the divisions as requested.

• Assist in marketing recruiting efforts and events.

• Maintain Omni website and update as needed.

• Develop company podcasts.

Qualifications

• Bachelor's degree in business, marketing, or related field
• 2-5 years' experience in marketing
• Proficient in creating and editing video and photography content utilizing appropriate software
• Working knowledge of social media platforms
• Proficiency in creation of social media posts
• Proficiency in Microsoft Outlook, Word, Excel, and SharePoint
• Effective written and verbal communication skills
• Ability to use sound judgment
• Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion

Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.