Job Summary
The Marketing Specialist is responsible for developing and executing marketing initiatives that strengthen brand awareness, promote company products and services, and drive customer engagement across multiple business divisions.
This position combines marketing strategy and execution with strong graphic design capabilities. The ideal candidate is a creative, detail-oriented marketing professional who can develop compelling content, manage digital marketing activities, and produce high-quality visual materials that support business objectives.
The successful candidate understands how to tailor marketing messages to diverse audiences, including students, parents, school administrators, yearbook advisors, coaches, and school staff. This individual will collaborate with multiple departments while independently managing projects from concept through completion.
Essential Duties/Responsibilities
Marketing & Campaign Development
- Assist in planning, developing, and executing marketing campaigns to promote company products, services, and brand awareness.
- Develop audience-focused marketing messages and promotional strategies for different customer groups.
- Create and manage email marketing campaigns, social media content, digital promotions, and other customer communications.
- Collaborate with sales, operations, photography, and leadership teams to identify marketing opportunities and support business objectives.
- Evaluate marketing effectiveness and recommend improvements to customer engagement and campaign performance.
Graphic Design & Brand Development
- Design and produce professional print and digital marketing materials, including brochures, flyers, sales collateral, advertisements, order forms, email graphics, social media content, packaging, and trade show materials.
- Maintain brand consistency across company divisions and customer-facing communications.
- Develop visual content using photography, video, illustration, and graphic design.
- Maintain company artwork libraries, brand assets, school logos, and creative templates.
Digital Marketing & Website Management
- Create, update, and maintain website content, landing pages, and promotional materials.
- Apply SEO best practices to improve website visibility and engagement.
- Support Google Ads and other digital advertising campaigns through creative development, content updates, and performance monitoring.
- Monitor website and campaign analytics and identify opportunities for improvement.
Content Creation & Project Management
- Develop engaging marketing content, including website copy, blogs, social media posts, email campaigns, promotional graphics, and short-form videos.
- Manage multiple projects simultaneously, establishing priorities, tracking progress, and meeting deadlines.
- Work independently while coordinating with internal departments to ensure timely completion of marketing projects.
- Support in-house printing needs and accommodate seasonal business demands when necessary.
Required Skills & Qualifications
- 3–5 years of professional experience in marketing, digital marketing, graphic design, or a related field.
- Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
- Strong understanding of marketing principles, branding, and audience-focused communication.
- Experience developing marketing materials for both print and digital platforms.
- Experience managing website content and familiarity with SEO best practices.
- Working knowledge of social media marketing, email marketing, and digital advertising platforms, including Google Ads.
- Strong writing, editing, and visual communication skills.
- Excellent organizational, project management, and time management abilities.
- Ability to work independently, manage competing priorities, and meet deadlines in a fast-paced environment.
- A portfolio demonstrating graphic design capabilities and marketing-related work is required.
Preferred Qualifications
- Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or a related field.
- Experience with WordPress, Shopify, or other content management systems.
- Familiarity with Google Analytics and email marketing platforms.
- Photography, video editing, motion graphics, or animation experience.
- Experience in photography, education, yearbook, printing, or related industries.