Marketing Specialist (II)

Supplemental Job Description This role will manage high-touch registration and drive audience development for Google Cloud's glob

al CxO events, bridging back-end data management with executive customer service.

Key Responsibilities

Registration & Data: Act as internal tool SME; build back-end form logic, manage daily RSVP reporting/uploads, and provide capacity forecasting.

Executive Service & Comms: Deliver white-glove support to C-level attendees. Manage invitation/briefing communications and triage email aliases with agencies.

Audience Development: Partner with Sales/Partners to maintain the Priority CxO list. Use advanced Google Sheets to track engagement and build dashboards.

Web & Asset Coordination: Maintain event websites, integrate creative assets, and partner with tech teams to optimize the digital user flow.

Requirements

Technical: Expertise in registration platforms, advanced Google Sheets (data formulation), and basic HTML.

Presence & Comms: Calm, professional C-level executive presence with strong cross-functional communication and influencing skills.

Logistics: ~15% domestic travel and flexibility to support global time zones (APAC/EMEA).

Office Location: San Francisco-US-SFO-1MP

Working Schedule: Hybrid work: Tues-Thurs in the office. Monday & Friday remote

Work Schedule: Normal EST/PST business hours, Monday - Friday

Working Hours: 40hrs/week

Description:

As a Marketing Specialist, you design and maintain a favorable public image by building brand and product recognition through marketing campaigns including social media, channel marketing, or projects. You demonstrate working knowledge of marketing channels, campaigns, and projects, and an understanding of related areas of the organization including understanding of process impacts and upstream/downstream processes and functions to develop and bring marketing strategies to life. You hold self and team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc. Responsibilities include:

• Provide thought leadership, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts across the company and globally.
• Analyze and derive insights from data to uncover new marketing opportunities and audience insights.
• Partner effectively with stakeholders to ensure content and campaigns created for us media and social channels are high-quality, reflect our voice, and represent the our brand.
• Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one's own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
• Drive development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.
• Develop external relationships with venues and suppliers/agencies, including registration agencies or livestream platforms, contract negotiation, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual suppliers/agencies, mailer gifting, and speaker agents.
• Analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) system or other project management system. Track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive). Work closely with one or more sales teams to make sure all campaigns are followed through to maximize the impact of each campaign/project.
• Act as a primary client point of contact for management of medium-scale media planning across and partner with global media teams to ensure strategies are scaled.
• Engage and drive one or few media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
• Drive the development and implementation of marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network and off-network media channels.
• Develop, implement, and analyze creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
• Help develop a comprehensive internal and external promotion plan with minimal guidance that maximizes the awareness and drive generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.
• Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.Minimum role qualification requires proficiency in:
• Data analysis & synthesis
• Creativity
• Communication skills
• Consumer behavior
• Growth
• Deal negotiation
• Influencer marketing
• Social media
• Search engine optimization (SEO)
• Media
• Project management skills
• Media placement Enable Skills-Based Hiring No