Marketing Specialist Internship

Position Summary We are seeking a dynamic and detail-oriented Marketing Specialist Intern to join our team. This is a great opportunity to gain hands-on experience, grow your skills, and potentially transition into a full-time position after graduation. This role is integral to executing and enhancing our marketing strategies, with a focus on digital marketing, content creation, campaign execution, and performance analysis. The ideal candidate will be highly organized, creative, and analytical, and will have hands-on experience with social media marketing, digital marketing, email campaigns, SEO, Google Ads, and content development. This position follows a flexible hybrid schedule, and we are willing to work with the candidate to determine the appropriate number of days on-site in our Phoenix office. The position requires at least 20 hours per week.

Salary: $18/hr.

Responsibilities Social Media Marketing & Management

• Manage and grow company social media accounts (LinkedIn, X, Facebook).
• Develop and implement social media content strategies to engage audiences and drive brand awareness.
• Monitor social media trends, conversations, and engagement metrics to adjust strategies.

Content Development & Deployment

• Create compelling written and visual content with assistance from AI for blog posts, social media, email campaigns, and more.
• Ensure consistent brand messaging across all content and platforms.
• Collaborate with internal teams to gather insights and develop relevant content.

Email Marketing & Communications

• Assist in the development and execution of email marketing campaigns.
• Segment email lists, develop targeted messaging, and analyze campaign performance.
• Monitor open rates, click-through rates, and other key performance indicators (KPIs) to optimize campaigns.

Campaign Development, Execution & Analysis

• Assist in the development of marketing campaigns across multiple channels.
• Support execution of campaigns from start to finish, ensuring timely delivery and alignment with business goals.
• Analyze campaign results and report on ROI and effectiveness, recommending improvements.

Google Ads & Analytics

• Assist with Google Ads campaigns to drive targeted traffic to company websites.
• Regularly monitor and optimize Google Ads campaigns for maximum ROI.
• Utilize Google Analytics to track website traffic, conversion rates, and user behavior.

SEO (Search Engine Optimization) & AEO (Answer Engine Optimization)

• Optimize website content and blog posts for SEO to increase organic traffic.
• Assist with keyword research and ensure best practices are followed for on-page and off-page SEO.

Data Analysis & Reporting

• Analyze data from digital campaigns, social media, email marketing, and website traffic.
• Provide regular reports on marketing efforts and performance to inform future strategies.

General Marketing Assistance

• Provide overall support for the marketing department in various tasks as needed.
• Assist in the development and execution of promotional events or product launches.
• Collaborate with cross-functional teams, including Sales, Product, HR, Engineering, and more to support marketing efforts.
• Help create sales presentations, brochures, flyers, and other collateral materials.

Qualifications:

Due to compliance with U.S. export control laws and regulations, candidate must be a U.S. Person, which is defined as, a U.S. citizen, a U.S. permanent resident, or have protected status in the U.S. under asylum or refugee status or have the ability to obtain an export authorization. Currently enrolled in accredited Marketing, Communications or Business program, or similar curriculum. Must be a current Senior. Minimum 3.0 GPA. On-site flexibility/20 hours per week. Proficiency in social media platforms, Google Ads, Google Analytics, and email marketing tools. Experience with SEO strategies and content optimization. Strong written and verbal communication skills. Ability to analyze data and report on campaign performance. Creative, detail-oriented, and able to work in a fast-paced environment. Knowledge of marketing automation platforms and CRMs, including HubSpot, is a plus.

About Performance:

Performance Software is a trusted engineering services and solutions firm serving aviation, defense, space, and other safety-critical sectors. The company specializes in software and hardware engineering for embedded systems and avionics, supporting programs across the full development lifecycle. Founded in 1998 and headquartered in Phoenix, Arizona, it has grown to more than 400 engineers across eight global offices, including locations in the United Kingdom and the Philippines. Performance Software has supported more than 500 programs for leading aircraft manufacturers, avionics suppliers, and aerospace innovators, guiding new technology through the strict certification standards required to fly. Today, the company is setting the pace for the industry with an AI-assisted engineering platform built specifically for aerospace, giving its engineers modern tools to solve some of the most demanding challenges in flight. Performance Software was named to Inc.'s 2026 Best Workplaces list. Employees recognize the company for its strong team culture, workplace flexibility, and leadership's commitment to diversity.

To learn more about Performance Software: https://www.psware.com/careers/

Performance Software is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. We are committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If you need reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please discuss this with your recruiter if you are selected for an interview.