Marketing Specialist

About the role

The Marketing Specialist supports the planning, coordination, and execution of marketing initiatives that promote the company’s industrial refrigeration solutions, services, and technical expertise. This role combines marketing coordination, graphic design, content development, and project management to ensure consistent branding and effective communication across all marketing channels.

Working closely with sales, engineering, service, and leadership teams, the Marketing Specialist develops professional marketing materials, coordinates campaigns and events, manages digital content, and supports sales initiatives. The ideal candidate is creative, organized, detail-oriented, and comfortable translating technical information into clear, engaging marketing content for industrial and commercial audiences.

What you'll do

Marketing Coordination and Project Management

• Coordinate marketing projects, campaigns, and initiatives from concept through completion, ensuring deadlines and priorities are met.
• Maintain the marketing calendar and coordinate the development, review, and distribution of marketing materials.
• Collaborate with internal departments and project teams to support marketing objectives and business development efforts.
• Coordinate trade shows, industry events, customer communications, promotional activities, and company-sponsored events.
• Manage marketing project timelines, budgets, inventory of promotional materials, and vendor relationships as assigned.
• Ensure marketing materials and communications align with company brand standards and messaging.
• Partner with the sales team to develop presentations, proposals, capability statements, and other customer-facing materials.
• Coordinate the creation and updating of product literature, service line descriptions, and industry-specific marketing collateral.
• Support lead-generation initiatives and campaigns targeting industrial facilities, food and beverage manufacturers, cold storage operations, and other relevant markets.

Graphic Design and Creative Development

• Design and produce marketing materials, including brochures, product sheets, sell sheets, presentations, advertisements, flyers, signage, email graphics, and digital content.
• Create and maintain visually consistent materials that communicate the company’s capabilities, products, services, and industry expertise.
• Develop graphics and layouts for trade shows, customer presentations, internal communications, and sales support materials.
• Edit and format technical information, photography, diagrams, and product content for use in marketing collateral.

Digital Marketing and Content Support

• Assist with website updates, landing pages, search engine optimization (SEO), and the publication of digital content.
• Create and schedule social media posts, email campaigns, company announcements, and other digital communications.
• Develop and edit marketing copy for products, services, case studies, project highlights, customer success stories, and company news.
• Monitor basic digital marketing performance metrics and assist with reporting on campaign effectiveness.

Qualifications

Required

• Bachelor’s degree in marketing, graphic design, communications, or a related field, or equivalent relevant experience.
• Five or more years of experience in marketing coordination, graphic design, communications, or a related role preferred.
• Proficiency in Adobe Creative Cloud applications, such as InDesign, Illustrator, and Photoshop, or comparable design tools.
• Experience with Microsoft Office applications, particularly PowerPoint, Word, and Excel.
• Familiarity with website content management systems, email marketing platforms, and social media management tools.
• Strong written and verbal communication skills, including the ability to simplify technical information for a variety of audiences.
• Excellent organizational and project coordination skills, with the ability to manage multiple projects and deadlines.
• Strong attention to detail, visual design, formatting, and brand consistency.
• Ability to work collaboratively with cross-functional teams and manage relationships with external vendors.

Preferred

• Experience in industrial, construction, manufacturing, engineering, or B2B marketing.
• Experience developing technical marketing materials, case studies, product literature, and sales presentations.
• Experience coordinating trade shows, industry conferences, and customer events.
• Knowledge of website analytics, SEO, email marketing metrics, and digital campaign reporting.
• Basic photography, video editing, or multimedia content development skills.