Marketing Specialist

TITLE: MARKETING SPECIALISTPOSITION OBJECTIVE: The Marketing Specialist is responsible for conducting comprehensive market research and analysis to support business development, sales strategy, and supply chain operations.QUALIFICATIONS:Education: Bachelor's degree in marketing, business administration, statistics, economics, finance, communications, or a related field.

Technical Skills:

Strong Excel skills, including pivot tables, lookups, and basic data analysis.Understanding of statistics and how to interpret trends, customer behavior, and campaign performance.

Analytical Skills:

Ability to collect and interpret data.Identify market trends and consumer preferences.Measure return on investment (ROI) for marketing campaigns.Present findings clearly to managers and leadership teams.

Experience

Mid-level positions often require 2-5 years of experience in marketing analytics, business intelligence, or digital marketing.

JOB RESPONSIBILITIES:

Monitor and forecast sales trends for specific commodities and programs;Measure the effectiveness of marketing programs and sales strategies;Devise and evaluate methods for collecting data, including customer surveys, market studies, and industry reports;Gather customer requirements, preferences, specifications, testing and delivery, and purchasing trends to assess customer needs, buying habits, and issues, identifying potential markets and factors which may affect product demand;Collect data on pricing, inventory, and marketing trends related to vendors and suppliers, and assess pricing strategies;Gather data on competitors and analyze their pricing, sales, and methods of marketing and distribution;Analyze inventory and sales data using enterprise database systems, CRM platforms, supply chain management tools, business intelligence software, Excel, and other related statistical software;Convert complex data and findings into understandable tables, graphs, and written reports for sales team, managers, and executive team review;Collaborate with sales, operations, product management, and other internal departments to effectively identify and resolve market-related challenges and support cross-functional business objectives; andAttend business meetings to provide management with information and proposals concerning the promotion, prioritization, and distribution of products or services based on current supply chain and market trends.

Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary.

Capable of effectively managing job-related stress and fostering productive workplace interactions.

VISUAL ACTIVITY REQUIRED FOR THIS POSITION:

Vision to read and clearly observe.