Marketing Specialist

TITLE: Marketing Specialist

POSITION OBJECTIVE: Responsible for executing marketing initiatives, including marketing campaigns, social media management, content creation, marketing analytics, and sales reporting. This position will analyze marketing and sales performance data, develop reports and dashboards, and provide insights to support business decisions and assist with special projects as assigned.

QUALIFICATIONS:

Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred2 to 5 years of experience in marketing, digital marketing, or a related role preferredStrong knowledge of marketing campaign development and executionExperience with social media platforms and content managementProficiency in marketing analytics and reporting tools (e.g., Tableau or similar BI tools)Strong Excel skills and experience with data analysis and reportingFamiliarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferredExperience with sales reporting and performance trackingStrong communication, organizational, and project management skillsAbility to work independently and manage multiple priorities in a fast-paced environmentEnsure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary.Capable of effectively managing job-related stress and fostering productive workplace interactions.

JOB RESPONSIBILITIES:

Execute marketing campaigns to support brand awareness and business growthManage social media content planning, posting, and engagement across platformsDevelop marketing content, including promotional materials, digital assets, and communicationsConduct marketing analytics and sales performance reportingBuild and maintain reports and dashboards to track key performance indicators (KPIs)Analyze campaign and sales data to provide actionable insights and recommendationsSupport brand consistency across all marketing materials and channelsAssist with website updates and digital marketing initiatives as neededCoordinate trade shows, exhibitions, and marketing events, including logistics, planning, and vendor coordinationArrange business travel related to trade shows, events, and marketing activities as requiredCoordinate with internal teams and external partners to support marketing projectsSupport special projects and other duties as assigned

WORK ENVIRONMENT CONDITIONS SUBJECTED TO IN THIS POSITION:

This is a hybrid position, with a combination of in-office and remote work based on business needsOccasional travel is required for trade shows, exhibitions, and business eventsFast-paced environment with multiple concurrent projects and deadlines

MACHINES, TOOLS, EQUIPMENT, ELECTRONIC DEVICES & SOFTWARE:

Microsoft Office (Excel, PowerPoint, Word)Adobe Creative Suite (Photoshop, Illustrator, InDesign)Social media platforms (LinkedIn, Facebook, Instagram, etc.)Tableau or similar data visualization tools