Marketing Specialist

JOB DESCRIPTION

Ready to use your marketing talents to make a difference? Join Horizon Farm Credit and help elevate a trusted brand, connect with customers, and support the success of agriculture and rural communities through strategic and innovative marketing.

Do you enjoy developing marketing campaigns, creating compelling content, and bringing ideas to life? At Horizon Farm Credit, you'll have the opportunity to support an organization with a rich history of serving agriculture and rural communities while helping grow our brand, strengthen customer relationships, and drive business results. If you're looking for a role that combines creativity, collaboration, and professional growth, apply today.

Overview:

Horizon Farm Credit is actively recruiting for a Marketing Specialist to join our CX & Marketing team. One position is available and is eligible for a hybrid work environment. Qualified candidate may work in the Lewisburg, Mechanicsburg, or Mount Joy, PA office locations. This role is ideal for a highly organized and creative marketing professional who enjoys developing campaigns, creating engaging content, and collaborating across teams to support business objectives.

As a Marketing Specialist, you will help build and strengthen the Horizon Farm Credit brand by developing and executing marketing initiatives that promote our products, services, and mission. From content creation and campaign execution to digital marketing, you'll play a key role in helping the Association connect with customers and communities throughout our territory.

Position Description:

In this position, you will work collaboratively with internal teams and business partners to help plan strategic marketing campaigns and projects that support organizational goals and drive business growth. You'll develop compelling marketing content, analyze campaign performance, and serve as a marketing resource for assigned business units and projects.

The ideal candidate is a self-starter who thrives in a fast-paced, collaborative environment and enjoys balancing creativity with strategy. You'll have opportunities to contribute ideas, build relationships across the organization, and help elevate the Horizon Farm Credit brand through innovative marketing efforts.

Areas of Responsibility Include, But Are Not Limited To:

• Help plan, coordinate, and execute marketing campaigns and initiatives that support the Association's business objectives and strategic priorities.
• Create and distribute marketing collateral, communications, and content across digital and traditional platforms to promote products, services, and business initiatives.
• Support customer insight and engagement efforts.
• Develop messaging and content that generates awareness, strengthens brand recognition, and supports lead generation efforts.
• Utilize digital marketing platforms to create, schedule, publish, and monitor marketing content and initiatives.
• Track, analyze, and report on campaign performance to evaluate effectiveness and identify opportunities for improvement.
• Build and maintain strong internal and external relationships to develop strategic marketing solutions and support organizational goals.
• Serve as a marketing representative and resource on assigned projects, committees, programs, and cross-functional workgroups.
• Assist with marketing operations, including reporting, presentation development, platform maintenance, event coordination, resource development, and data management activities.
• Recommend marketing best practices, contribute to communication strategies, and support the successful execution of internal and external marketing plans.

Education & Experience:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Generally, zero to three years of marketing and communication experience.

Requirements:

• Strong written and verbal communication skills with the ability to write clearly, effectively, and creatively for a variety of audiences.
• Demonstrated writing, editing, proofreading, and content development abilities.
• Strong organizational and project management skills with the ability to manage multiple priorities effectively.
• Knowledge of marketing, advertising, digital marketing, and social media strategies and tactics.
• Effective presentation and relationship-building skills.
• Abili