Marketing Specialist

Mundelein, Illinois

5 days ago

Job Description

About Us

Lyndex-Nikken is a global leader in manufacturing and supplying high-quality precision toolholders, rotary tables, presetters, and machine tool accessories. Backed by over a half century of experience, Lyndex-Nikken sets the standard for innovative, high-performance tooling and machine tool accessory technology. Manufacturers select our products to improve the accuracy, efficiency, and productivity of their CNC machining processes for industries including automotive, aerospace and defense, construction, die/mold, energy, job shop, and medical.

Position Summary

We are seeking a Marketing Specialist based in our Mundelein, IL headquarters office (full time, hybrid role: 4 days working in office, 1 day working at home). Reporting to the Director of Marketing, the Marketing Specialist will develop, coordinate, and execute marketing campaigns and tactics that support business priorities.

The ideal candidate will be able to understand B2B technical products and translate complex product information into compelling, customer-focused content that drives brand awareness, engagement, and lead generation. Candidates need to have a solid understanding of B2B marketing concepts, the customer journey, and buyer personas, along with exceptional B2B writing skills. A collaborative nature with exceptional project coordination, accuracy, and follow-through skills is required to work with internal departments as well as externally with channel partners.

This role is ideal for someone who enjoys working in a fast-paced environment, thrives on working on a multitude of projects, and has a can-do attitude. If variety is the spice of your life and you enjoy rolling up your sleeves and pitching in to help reach team and business goals, we want to talk to you - apply today!

Key Responsibilities

Content Marketing & Digital Marketing

Brainstorm and develop content ideas based on input from product managers, sales teams, channel partners, and market trends
Develop and execute integrated marketing campaigns for key initiatives
Write, revise, edit, and proofread compelling, customer-centric B2B marketing content to support product launches, thought leadership, campaigns, and lead generation - including website content, newsletters, emails, social media posts, press releases, literature, articles, blogs, eBooks, guides, and customer testimonials
Create targeted messaging and content that supports customers throughout their buying journey to build awareness, educate prospects, and support purchasing decisions
Develop and manage the social media content calendar; create and publish engaging content and graphics across social media platforms
Develop and manage the monthly newsletter calendar, format content, and distribute engaging communications through Constant Contact
Execute campaign workflows and maintain customer databases in Constant Contact
Compile, analyze, and report on marketing performance metrics for social media, newsletters, email campaigns, and demand generation content
Maintain and update website content, product information, and marketing assets using WordPress
Optimize website content for search visibility and discoverability using digital tools (SEM Rush) applying SEO (search engine optimization), AEO (answer engine optimization), and GEO (generative engine optimization) best practices to improve visibility across traditional search engines and AI-powered platform

Events & Channel Marketing

Assist with planning, coordination, and logistics for in-person and virtual marketing events, including distributor and partner events, tradeshows, open houses, and webinars
Coordinate internal communications and marketing activities, including company blogs and social media coverage of company events
Support channel co-marketing initiatives and collaboration with distributors, machine tool builders, machine tool dealers, and cutting tool manufacturers
Develop and distribute digital sales enablement tools and product information resources to help channel partners educate customers and support the sales process

Promotional Items & Literature

Coordinate selection and sourcing of promotional items, work with vendors to fulfill orders and meet event deadlines
Maintain literature inventory, obtain printing quotes, and review proofs to ensure accuracy and quality
Manage relationships with external vendors, including promotional item suppliers and printing partners

Project Coordination & Marketing Operations

Coordinate marketing projects with graphic artists and other team members, providing creative input, reviewing proofs, and managing content execution
Organize, maintain, and update marketing assets on company shared drives to ensure materials are accessible, accurate, and current
Monitor marketing project timelines and deliverables to ensure quality, consistency, and timely execution
Perform other marketing duties and support marketing initiatives as needed

Travel

Occasional domestic travel may be required for tradeshows, industry events, vendor meetings, photo and video shoots, and other marketing activities

Qualifications

Bachelor’s degree in marketing or communications; or equivalent working experience
Minimum of 3 years of B2B marketing experience in manufacturing, industrial automation, a related industry (automotive, aerospace, die/mold, energy, job shop, medical), or B2B agency experience
Solid understanding of marketing concepts, the customer journey, and buyer persona targeting
Excellent B2B writing skills required - candidates will be required to submit writing samples such as articles, blogs, eBooks, whitepapers, website content, or social media strategy
Strong digital aptitude and experience working with a variety of digital marketing platforms and tools, including social media platforms, website platforms (WordPress), email marketing platform (Constant Contact), CRM platforms, and Power BI
Experience with SEO (search engine optimization), and familiarity with AEO (answer engine optimization), and GEO (generative engine optimization) best practices – SEM Rush or similar SEO tools preferred
Knowledge of or prior experience with pay-per-click (PPC), marketing automation tools (HubSpot, Marketo, Eloqua, Pardot, etc.), webinar platforms (Teams Webinar, Webex, GoTo Webinar), and PIM/DAM platforms preferred
Collaborative in nature with proficient communication, organization, and time management skills required
Self-motivated, with strong multitasking capabilities, exceptional attention to detail, and the ability to follow through on projects and meet deadlines
PC proficiency required - Microsoft products: Office (Word, Excel, Outlook, PowerPoint), Teams, Forms, and Power BI

Compensation

Expected hiring range: $55,000-$75,000

Competitive compensation will be determined based on experience, industry background, and overall qualifications.

Benefits

401(k) with company match eligibility
Paid vacation, sick time, and floating holidays
Subsidized medical and dental coverage for employees and dependents
Long-term disability coverage
Life insurance
Travel and accident insurance
Career growth and development opportunities

Equal Opportunity Employer

Lyndex-Nikken is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other status protected by applicable law.

If you require a reasonable accommodation during the application or interview process, please contact recruiting@felixglobal.com.

Numbers & Facts

Location

Mundelein, Illinois

Skills

Aerospace and Defenseunmatched
Analysis Skillsunmatched
Artificial Intelligence (AI)unmatched
Automotive Industryunmatched
B2B eCommerceunmatched
Best Practicesunmatched
Blogunmatched
Brand Marketing (Branding)unmatched
Business Supportunmatched
Business-to-Business (B2B)unmatched
Business-to-Business (B2B) Marketingunmatched
CNC (Computerized Numerical Control) Systemsunmatched
Calendar Managementunmatched
Campaignsunmatched
Candidate Sourcingunmatched
Channel Marketingunmatched
Channel Salesunmatched
Channel Supportunmatched
Computer Skillsunmatched
Constructionunmatched
Content Delivery/Distributionunmatched
Content Developmentunmatched
Content Managementunmatched
Customer Relationsunmatched
Customer Relationship Management (CRM)unmatched
Customer Support/Serviceunmatched
Customer Trainingunmatched
Cutting Toolsunmatched
Database Administrationunmatched
Demand Generationunmatched
Detail Orientedunmatched
Develop and Maintain Customersunmatched
Distribution Channelunmatched
Email Campaignunmatched
Email Marketingunmatched
Entertainment and Mediaunmatched
Follow Throughunmatched
Graphic Designunmatched
Graphicsunmatched
Information Assetsunmatched
Internet Searchunmatched
Inventory Managementunmatched
Lead Generationunmatched
Life Insuranceunmatched
Logisticsunmatched
Machine Toolunmatched
Manufacturingunmatched
Manufacturing Automationunmatched
Market Trend Analysisunmatched
Marketingunmatched
Marketing Automation Softwareunmatched
Marketing Campaignunmatched
Marketing Communicationsunmatched
Marketing Metricsunmatched
Microsoft Excelunmatched
Microsoft Officeunmatched
Microsoft Outlookunmatched
Microsoft PowerPointunmatched
Microsoft Product Familyunmatched
Microsoft Wordunmatched
Multiplatform/Cross-Platformunmatched
Multitaskingunmatched
Newsletterunmatched
Online Marketingunmatched
Order/Customer Fulfillmentunmatched
Pay-Per-Click Advertisingunmatched
Performance Metricsunmatched
Power BIunmatched
Press Releasesunmatched
Printingunmatched
Product Marketingunmatched
Product Supportunmatched
Product/Service Launchunmatched
Project Trackingunmatched
Project/Program Coordinationunmatched
Proofreadingunmatched
Protocol Independent Multicast (PIM)unmatched
Purchasing/Procurementunmatched
Sales Supportunmatched
Sales Toolsunmatched
Search Engine Marketing (SEM)unmatched
Search Engine Optimization (SEO)unmatched
Search Enginesunmatched
Social Mediaunmatched
Supplier Relationship Management (SRM)unmatched
Team Playerunmatched
Thought Leadershipunmatched
Time Managementunmatched
Tool and Die Manufacturingunmatched
Trade Showsunmatched
Vendor/Supplier Relationsunmatched
Vendor/Supplier Selectionunmatched
WebExunmatched
Webinarunmatched
Website Managementunmatched
White Papersunmatched
Wordpressunmatched
Work From Homeunmatched
Writing Skillsunmatched
eBooksunmatched

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