Marketing Specialist (Remote)

A BIT ABOUT YOU: 

You're curious, self-directed, and motivated by the challenge of building something new. You think outside the box and thrive in fast-paced, creative environments. You're passionate about dining, nightlife, and travel, and you're eager to help reshape how people discover experiences while supporting local businesses.

A BIT ABOUT US:

We're a fast-scaling technology company building tools that empower people to discover and share real-world experiences — from the best hidden dining spots to unforgettable nightlife and travel moments.

Our platform connects millions of users across thousands of cities worldwide, offering a video-first, community-powered way to explore and engage with local businesses. With a growing network of creators, businesses, and global partners, we're redefining how experiences are found and shared.

Trusted by recognizable consumer brands and supported by leading investors, our team brings together talent from companies like Instagram, TikTok, and YouTube. We also partner with major players in travel and dining for in-app bookings and exclusive integrations.

We're proud of our growing reach, top-rated user experience, and commitment to supporting small businesses across the globe.

WHAT YOU'LL BE DOING

We're looking for a Lifecycle Marketing Specialist to take ownership of our engagement strategies using Braze. You'll design, implement, and optimize customer journeys across multiple channels — driving retention, reactivation, and long-term growth.

Responsibilities

• Build and execute data-driven lifecycle marketing campaigns using Braze

• Design and optimize customer journeys across email, push, in-app messaging, and SMS

• Create segmentation strategies to drive personalization and engagement

• Utilize Braze features such as Canvas, Liquid scripting, and event-triggered workflows

• Analyze campaign performance and provide insights for iterative improvements

• Collaborate cross-functionally with product, data, and engineering teams to maintain clean integrations and data flow

• Ensure compliance with data privacy regulations and industry best practices

Requirements

• 2–4+ years of hands-on experience with Braze, especially Canvas and Liquid personalization

• Strong grasp of customer segmentation, A/B testing, and multi-channel messaging strategies

• Comfort analyzing campaign data and making optimization recommendations

• Experience collaborating with technical teams on data pipelines and integrations

• Bonus: Familiarity with SQL, HTML, or basic scripting

We're committed to building a diverse and inclusive team. We encourage applications from people of all backgrounds, and we do not discriminate on the basis of race, religion, gender identity, sexual orientation, age, or any other protected status.