Description
Brief Description:
The Marketing Operations Specialist will serve as the connective tissue between digital strategy, campaign execution, and website optimization at The Law Office of Bryan Fagan PLLC. This role is ideal for a technically inclined marketer who thrives on balancing analytical rigor with creative execution.
You’ll support a high-volume legal marketing ecosystem—including SEO content, Facebook ad campaigns, local site builds, and downloadable lead magnets—while managing tools like WordPress, HubSpot, Cloudflare, and Zapier. You'll also help localize marketing for multiple office locations and practice areas through niche website buildouts and campaign tracking.
Key Responsibilities
Key Responsibilities
Campaign Management & Lead Generation
Plan, launch, and optimize Facebook ad funnels (TOF, MOF, BOF) with full pixel tracking, creative testing, and conversion workflows
Create landing pages for live events, campaigns, and practice area promotions
Build and manage gated downloadable assets (PDF checklists, forms) tied to blog CTAs and email opt-ins
Oversee lead magnet integration across the blog and track engagement and downloads via HubSpot
Collaborate with the intake and sales teams to align campaigns with lead goals and CRM segmentation
Website & SEO Management
Maintain and optimize websites across multiple domains (main firm site + niche/local office microsites)
Collaborate with developers on WordPress enhancements, site speed, plugin management, and Cloudflare integration
Assist in implementing SEO silos for practice area pages (e.g., Child Custody, CPS, Probate) through internal linking and blog-based navigation
Manage schema, metadata, redirects, and crawl settings using Google Search Console, Yoast, and Cloudflare
Marketing Automation & Reporting
Own HubSpot and Zapier workflows for contact creation, list segmentation, follow-up sequences, and automation logic
Manage tracking infrastructure (Facebook Pixel, UTM, GA4) and troubleshoot attribution issues
Support webinar/event campaigns including Zoom registration, list enrollment, and post-event follow-ups
Conduct ongoing performance analysis using Google Analytics, HubSpot, and Meta Ads Manager
Required experience with:
WordPress and Elementor
Meta Ads Manager (TOF/MOF/BOF segmentation)
Google Analytics, Search Console, and basic HTML/CSS
Strong project management, communication, and task ownership skills Able to work independently while managing multiple concurrent projects with fast turnaround cycles
Preferred Skills:
Experience with:
Cloudflare setup and DNS configuration
WooCommerce and Stripe integration
Webinar platforms (Zoom, EventCreate)
Canva, basic video editing, or Adobe tools
CRM (Hubspot, Salesforce, etc)
Zapier and webhooks
Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus
Working Hours:
40 HRS/Week
Work Environment:
Skills, Knowledge and Expertise
Qualifications
Bachelor’s degree in Marketing, Digital Media, Communications, or similar field is required
2–4 years of hands-on experience in digital marketing, with a focus on performance campaigns, SEO, or automation.
Required experience with:
WordPress and Elementor
Meta Ads Manager (TOF/MOF/BOF segmentation)
Google Analytics, Search Console, and basic HTML/CSS
Strong project management, communication, and task ownership skills Able to work independently while managing multiple concurrent projects with fast turnaround cycles
Preferred Skills:
Experience with:
Cloudflare setup and DNS configuration
WooCommerce and Stripe integration
Webinar platforms (Zoom, EventCreate)
Canva, basic video editing, or Adobe tools
CRM (Hubspot, Salesforce, etc)
Zapier and webhooks
Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus
Benefits
We offer affordable benefits: Paid time off, Paid Holidays, Medical, Dental, Vision, 401K (with a 5% company match), and life insurance!
Equal Opportunity Statement:
We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.