Marketing Specialist

Job Title: Marketing Specialist

Monthly Pay: $4,209 - $5,664 USD per month

Summary:

Clear research and coordinated campaign tracking help the marketing team make informed decisions and keep planned activities moving. This Marketing Specialist focuses on marketing research, campaign coordination, and performance reporting rather than creative production. The position sits within the marketing team, works under a marketing team lead, and collaborates with campaign managers and research colleagues. This is a fully remote, desk-based position offering work from home in New York, United States. The role requires a 40-hour weekly commitment. Working days and shift times may vary.

Job Responsibilities:

• Receive marketing research requests and campaign coordination tasks through a shared queue in a project management platform such as Asana, checking priorities with the marketing team lead.
• Review each request for its objective, intended audience, required research sources, reporting expectations, and due dates before organizing the work into trackable steps.
• Research competitor campaigns, publicly available product positioning, and audience trends, recording source links and separating verified observations from assumptions for later review.
• Organize campaign milestones, dependencies, and review dates, following up with campaign managers when missing information or delayed decisions could affect planned activities.
• Maintain campaign trackers using a spreadsheets and data entry tool such as Google Sheets, checking labels, date ranges, formulas, and entries for consistency.
• Coordinate approved audience surveys through a survey tool such as Qualtrics, checking question order and response options against the research brief before launch.
• Review survey summaries and campaign performance reports, compare results with stated objectives, and highlight patterns or gaps without presenting uncertain findings as established conclusions.
• Prepare concise status summaries that explain completed tasks, pending inputs, research findings, and recommended questions for discussion with the marketing team.
• Escalate conflicting priorities, unclear research requests, or inconsistent figures to the marketing team lead, then track agreed next steps through completion.
• Maintain complete handoff notes and source references; work quality is assessed through accuracy, turnaround, complete notes, and timely follow-up on open items.

Qualifications:

• High school diploma or equivalent.
• About 1-2 years of experience in marketing coordination, marketing research, or campaign support preferred, with familiarity organizing desk-based marketing activities.
• Understanding of marketing objectives, audience segments, campaign milestones, and common performance measures, including how context affects comparisons between campaigns.
• Familiarity with project tracking, spreadsheet verification, and survey workflows, with the ability to learn the example systems described above.
• Ability to assess publicly available research sources, distinguish observations from interpretations, and summarize findings without overstating what the information supports.
• Clear written and verbal communication for status updates, research summaries, follow-up questions, and discussions with colleagues who have different responsibilities.
• Ability to organize competing requests, maintain accurate task notes, and recognize when a question requires guidance from the marketing team lead.
• A reliable computer, high-speed internet, and quiet private workspace, plus availability for the 40-hour weekly commitment and agreed working days and shift times.
• Authorization to work in the United States.

Perks & Benefits:

• Fully remote work from home focused on desk-based marketing research and coordination.
• Structured onboarding and training on example systems such as Asana, Google Sheets, and Qualtrics, with guidance on established workflows.
• Regular check-ins with the marketing team lead to review priorities, discuss questions, and receive feedback.
• Opportunities to build marketing research, campaign tracking, analytical reporting, and cross-functional coordination skills through practical assignments.
• Health coverage, paid leave, maternity leave, bonus opportunities, and stipends.