Job Summary
The Marketing Strategy and Training Specialist is responsible for providing marketing strategy development, training, and technical assistance to healthcare and community-based organizations participating in the Tennessee Rural Health Transformation Program (RHTP). The position assesses organizational marketing needs, develops strategic recommendations, facilitates training, and provides individualized advisory services to strengthen marketing capabilities, community outreach, and communication effectiveness.
The position collaborates with internal teams and external stakeholders to support program objectives and deliverables. While primarily assigned to the RHTP contract, the position may support other Qsource marketing, communications, and training initiatives as needed. Employment is subject to applicable contract funding and organizational requirements.
Essential Duties and Responsibilities
- Assess marketing and communications needs and provide individualized and small-group advisory services and technical assistance to participating healthcare and community-based organizations.
- Develop and recommend marketing strategies that address organizational goals, target audiences, messaging, outreach channels, implementation timelines, responsibilities, and performance measures.
- Provide guidance on digital marketing practices, including websites, social media, email marketing, content planning, and performance monitoring.
- Develop practical marketing recommendations tailored to organizational resources, staffing capabilities, budgets, and rural community needs.
- Evaluate marketing and outreach effectiveness and recommend improvements based on performance results and organizational objectives.
- Design, develop, and facilitate marketing and communications training programs, workshops, and train-the-trainer sessions.
- Create training curricula, presentations, facilitator guides, participant exercises, worksheets, and other educational and marketing resources.
- Provide follow-up advisory support to reinforce training, address implementation challenges, and strengthen organizational marketing capabilities.
- Collaborate with Qsource's marketing, training, and project teams to coordinate learning objectives, educational content, participant engagement, and program deliverables.
- Evaluate training effectiveness and recommend improvements to training content and delivery.
Knowledge, Skills & Abilities
- Strong written and verbal communication, presentation, and interpersonal skills.
- Ability to analyze organizational needs, formulate recommendations, and communicate technical concepts effectively.
- Strong organizational and project coordination skills, including the ability to manage multiple priorities and deadlines.
- Proficiency with commonly used marketing, presentation, and digital communication platforms.
Education, Experience, & Licensing Requirements
Education
- Bachelor's degree in marketing, communications, business, or a related field.
Experience
- Minimum of five years of professional experience in marketing or communications, including marketing strategy development.
- Demonstrated experience developing and facilitating training programs or workshops.
- Experience creating marketing, communications, and instructional materials.
- Experience in healthcare, public health, nonprofit, or government-funded programs preferred.
- Experience supporting rural or community-based organizations preferred.
Travel Requirements
- Employee will work remotely from a home-based office. Up to 25% travel may be required to support meetings, workshops, training activities, and participating organizations.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Employee will constantly communicate with others regarding employment-related information or instruction and must be able to exchange accurate information in these situations.
- This role requires constant use of standard office equipment such as computers and telephones to receive and share information.
- Employee must be able to read and interpret information displayed on a computer screen.
- Employee must be able to remain in a stationary position for extended periods of time.
- This role occasionally requires the employee to lift light objects up to 25 pounds.