Marketing Teacher

SALARY

Commensurate with certification and experience based on the Wicomico County Salary Scale for Teachers, includes employee benefits package.

HOURS

Full time 10-month position (190 contract days).

Contract Unit: This position is part of the Unit I (Certificated) bargaining unit.

FLSA: Exempt

Qualifications:

• Eligible to meet Maryland State Department of Education (MSDE) requirements for Career and Technical Education (CTE) Marketing teacher certification.
• Minimum five (5) years of recent, relevant marketing, business, advertising, digital marketing or related industry experience.
• Bachelor''s degree preferred
• Knowledge of current marketing principles, digital marketing strategies, branding, advertising, customer relations, entrepreneurship, and business operations.
• Ability to integrate industry-recognized credentials, work-based learning experiences, and career-ready practices into instruction.
• Ability to differentiate classroom lessons to a diverse student population.
• Leadership and personal qualities necessary to work effectively with students, teachers, and administrators.

Responsibilities:

• The purpose of this teaching position is to prepare students for successful transitions to post-secondary education, business careers, entrepreneurship opportunities, and the workforce through the Maryland Career and Technical Education (CTE) Marketing Program of Study.
• The teacher will provide instruction aligned with MSDE Marketing pathways, including topics such as marketing principles, consumer behavior, promotion, advertising, digital and social media marketing, professional selling, market research, retail operations, entrepreneurship, customer service, business communications, and emerging industry trends.
• The instructor will support students in the attainment of industry-recognized credentials and facilitate authentic workplace experiences including internships, school-based enterprises, career development activities, and partnerships with local businesses and industry representatives.
• Create a classroom environment that is conducive to learning and appropriate to the maturity and interests of students.
• Guide the learning process toward the achievement of curriculum goals established by Wicomico County Public Schools and the Maryland CTE Marketing Program of Study, establishing clear objectives for lessons, units, projects, and assessments.
• Employ instructional methods, technology, and industry-relevant resources that support student achievement and career readiness.
• Assess student learning on a regular basis and provide progress reports as required.
• Maintain accurate records related to student achievement, credential attainment, work-based learning participation, and program accountability measures.
• Collaborate with business and industry partners, advisory committee members, school staff, and post-secondary institutions to support program quality and student success.
• Strive to maintain and improve professional competence through participation in professional learning and industry engagement activities.
• Attend faculty meetings, parent conferences, advisory committee meetings, and other duties associated with the position as specified in Article 4 of the Negotiated Agreement between the Wicomico County Board of Education and the Wicomico County Education Association.