Marketing Technologist

With more than 125 attorneys, we encompass a broad spectrum of transactional and litigation practice areas for large corporations, small businesses, and governmental entities. We currently have an opening at one of our South Carolina offices (Columbia or Greenville) for a Marketing Technologist. We offer a competitive salary and benefits package in a professional, congenial work environment.

The Marketing Technologist supports the firms marketing and business development initiatives by leveraging technology platforms, with a focus on CRM, email marketing communications, website management, and data reporting. This role collaborates closely with the firms IT Department, vendors, attorneys, staff, and marketing team to execute initiatives, maintain systems and data, and provide day-to-day technical support. The ideal candidate is detail-oriented, technologically advanced, and comfortable working in a team-oriented, fast-paced professional services environment.

Essential Duties and Responsibilities:

Maintain and update CRM records; perform data audits and cleanups; perform routine quality checks and flag inconsistencies for correction; assist with configuring dashboards; prepare intelligence reports; ensure CRM records accurately reflect marketing activity. Build and maintain distribution lists and email templates; assist with list pulls for events and business development initiatives; schedule and execute email campaigns and client alerts in a timely manner; track engagement metrics (opens, clicks, bounces, etc.). Track and document recurring technical issues; liaise with vendors on resolutions and enhancements; participate in vendor status calls, product demonstrations, and release testing. Develop quick reference guides for use in navigating various aspects of the CRM and provide training and responsive support to end users. Maintain analytics reports on the firms social media, website, and email campaign performance. Deliver regular and accurate data reports to the Director of Marketing, providing insights to inform strategic initiatives and marketing/business development efforts. Help manage and update website and intranet content; handle posting blogs, alerts, and announcements; collaborate on the design, testing, and rollout of website features; monitor user permissions and settings; execute routine website updates. Support setup and execution of firm webinars, including registration pages, attendee tracking, platform setup, attendee reports, etc. Respond to day-to-day marketing technology requests from attorneys and staff (including basic troubleshooting related to the CRM) and assist with projects and other marketing initiatives as needed.

Qualifications & Personal Attributes:

Bachelors degree preferred but not required 2+ years of experience with marketing technology platforms, preferably in a law firm or professional services environment Familiarity with CRM systems (Intapp DealCloud, Interaction, Salesforce, or similar) strongly preferred. Experience with email marketing campaign platforms (e.g., Dispatch, Vuture, Constant Contact). Proficiency in Microsoft 365 platforms, experience with SharePoint intranet a plus. Basic understanding of data management, reporting, and analytics tools. Ability to learn new software and systems quickly. Experience supporting webinars or virtual event platforms is a plus. Exposure to project management tools (e.g., Asana) preferred. Highly detail-oriented with a focus on data accuracy and quality control. Excellent communication skills and ability to train/support non-technical users Strong organizational skills with the ability to manage multiple tasks simultaneously. Comfortable working in a fast-paced, deadline-driven environment.