Marketing Technologist
Location: Columbia, SC (On-site)Job Type: Full-Time
About the Role:
Are you a tech-savvy marketing professional who loves bridging the gap between cutting-edge technology and business strategy? Our client is actively seeking an energetic and detail-oriented Marketing Technologist to join their dynamic Marketing & Business Development team.
In this role, you will serve as the engine behind their digital marketing initiatives—managing their CRM, executing multi-channel email campaigns, driving website optimization, and leveraging analytics to power strategic decision-making. If you thrive in a fast-paced environment, love problem-solving, and enjoy helping others leverage technology, this is the PERFECT opportunity to make a measurable impact.
Key Responsibilities:
- CRM & Data Management: Maintain data integrity, build custom dashboards, run audits, and generate intelligence reports to track key client relationships and marketing touchpoints.
- Email Marketing & Digital Campaigns: Design, schedule, and launch client alerts and email campaigns; manage audience segmentation and distribution lists; and analyze key engagement metrics (opens, clicks, conversions).
- Website & Content Management: Maintain and update firm website and intranet content, post blogs and news announcements, monitor settings/permissions, and test new digital features.
- Analytics & Reporting: Track performance across social media, web, and email channels; deliver actionable data reports to the Marketing Director to shape future strategy.
- Tech Stack Optimization & Support: Act as the main point of contact for marketing tech platforms, liaise with third-party vendors, troubleshoot technical issues, and partner with IT.
- Virtual Events & Webinars: Manage end-to-end technical execution for firm webinars, including registration builds, platform setup, and post-event analytics.
- Training & User Enablement: Create user-friendly reference guides and provide responsive, hands-on tech support and training to attorneys and staff.
What We’re Looking For:
- Experience: 2+ years of hands-on experience with marketing technology, ideally within professional services or a legal environment.
- CRM Savvy: Hands-on experience with systems like Intapp DealCloud, InterAction, Salesforce, or similar platforms.
- Email Automation: Familiarity with campaign tools such as Vuture, Dispatch, Constant Contact, or similar automation platforms.
- Technical Aptitude: Strong proficiency in Microsoft 365 (SharePoint experience is a big plus) and comfort with data reporting/analytics tools.
- Event Tech: Prior experience supporting webinars or virtual event platforms.
- Skills & Mindset: Exceptional attention to detail, strong multi-tasking abilities, and a knack for explaining technical concepts to non-technical team members.
- Education: Bachelor’s degree preferred, or equivalent practical experience.
Why Join Us?:
- Collaborative Culture: Work alongside a supportive team that values innovation and fresh ideas.
- Growth & Impact: Gain exposure to diverse technologies and drive key business initiatives.
- Comprehensive Benefits: Competitive salary, health/dental/vision coverage, retirement plans, generous paid time off (PTO), and professional development opportunities.
How to Apply:
Ready to take your marketing technology career to the next level? Click "Apply Now" to submit your resume and cover letter!
In the unlikely event you weren't impressed by this job posting OR, it just isn't something you are interested in, please feel free to pass my e-mail address
(
mike@capstonesp.com
) to anyone in your professional or personal networks who is looking for a new opportunity and thank you in advance for doing so.