Work is Sweet!Quality without Compromise is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.
See's is a leader in the confectionery industry with over 250 retail shops across the USA, a growing e-commerce business, and expanding opportunities internationally. We are seeking friendly, enthusiastic individuals who are passionate about helping us grow and thrive in our second century.
Job Description Summary:
Strategize, plan and manage the creation and development of marketing technology and solutions initiatives including, but not limited to, Marketing Cloud and all related database functions. Evaluate, recommend, implement and manage a new CDP as well as any other new and emerging artech platform opportunities. Customer experience is paramount with goals to increase acquisition, retention and purchase frequency. The pay range for this position at commencement of employment is expected to be between $145K to 165K per year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
Job Description:
Strategize and maintain a Marketing Cloud database that supports marketing initiatives and opportunities related to email, journeys, and predictive marketing.
Serve as system/application owner and subject matter expert for Marketing Cloud. Build reports, manage data extensions, and lead strategy, development, and maintenance of Journeys in Marketing Cloud.
Develop and standardize segmentation methodology for multiple channels including but not limited to email marketing.
Assist with campaign strategy and planning on email, text, mobile app and direct mail channels.
Evaluate business solutions and lead cross-functional implementation of new programs partnering with internal groups including Creative, IT, Retail, QD, Finance and E-Commerce, as well as any external partners and vendors.
Develop new program features, promotions & initiatives to deliver against program KPI's and support successful roll out across all customer touch points including, but not limited to: shops, e-commerce, CRM, mobile, social, digital and key partners.
Evaluate and implement a CDP and strategy for potential customer loyalty program elements in all channels across online, mobile and shops for an outstanding customer experience.
Drive ongoing customer acquisition, encourage active customer engagement and encourage lapsed members to re-engage through email, SMS and other possible tactics as identified.
Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies.
Expand the reach/value of the loyalty program to drive ongoing customer acquisition, encourage active program participation, and encourage lapsed members to re-engage.
Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies.
Core Capabilities:
• Relationship management: internal and external • Strong communication skills • Expert project management • Highly organized • Prioritizes and manages multiple and competing priorities • Effective and efficient time management • Prepare and assess success of programs against Key Performance Indicators (KPI) • Provide quality assurance (QA) and User Acceptance Testing (UAT)
Minimum Qualifications:
• Minimum 5 years of relevant experience in Cloud based marketing, Loyalty, CRM, or Direct Marketing • Salesforce Marketing Cloud Admin Certified a plus • Basic understanding of SQL, AMPscript, and HTML a plus • Experience managing vendors to achieve program goals • Working understanding of databases • Experience in multi-channel retail industry a plus • Strong analyst and problem-solving skills, detail-oriented mind-set, and ability to manage multiple projects and priorities • Self-starter who takes initiative with strong planning and project management skills • Strong interpersonal skills • Experience managing and negotiating with partners/vendors • Proven ability to run successful campaigns with little supervision • Exceptional verbal, written and presentation skills • Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner
Education and Benefits:
Bachelor's degree in Marketing required; equivalent related work experience may be considered in lieu of degree.
The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
See's Candies is an Equal Opportunity Employer
See's will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).