Overview
The Media & Advertising Operations Intern will join the Corporate Marketing team to help measure and optimize advertising performance across digital, video, social, search, audio, and emerging media channels. We're looking for an analytical, curious problem-solver who enjoys finding patterns in data and exploring how marketing, technology, and analytics work together. This role offers hands-on experience with media measurement, brand health, audience insights, and marketing performance.
Who Will Thrive in This Role
You're a curious, analytical thinker who enjoys finding patterns in data and using insights to improve marketing performance. You may be pursuing a career in marketing analytics, advertising, media planning, business intelligence, economics, statistics, data science, or digital marketing and are energized by using data to make better business decisions.
Responsibilities
Media Measurement & Analytics
- Monitor campaign performance across search, social, display, video, connected TV, audio, and other media channels.
- Analyze performance, reach, frequency, audience trends, budgets, and campaign pacing to identify optimization opportunities.
- Support reporting, dashboards, and measurement frameworks that connect media investments to business objectives.
Brand & Consumer Insights
- Analyze brand health, consumer research, audience trends, and competitive activity to uncover actionable insights.
- Support audience segmentation, targeting, and customer journey analysis to improve media effectiveness.
- Translate findings into clear recommendations for marketing stakeholders.
Advertising Operations & Media Quality
- Monitor media quality, tracking, and measurement, including viewability, invalid traffic, brand safety, and ad fraud.
- Help investigate performance issues and reporting discrepancies while supporting campaign quality and measurement consistency.
Reach, Frequency & Audience Intelligence
- Analyze audience reach, frequency, and channel overlap to identify opportunities to improve media efficiency.
- Support audience segmentation, targeting, and campaign optimization efforts.
- Evaluate customer journeys and advertising exposure across touchpoints to inform media planning
Research & Innovation
- Explore emerging advertising technologies, measurement approaches, and industry trends.
- Evaluate how AI-powered tools can improve reporting, analytics, forecasting, and insight generation.
Collaboration
- Partner with marketing, analytics, agency, and vendor teams on media performance initiatives.
- Participate in campaign planning and reviews, helping turn complex data into clear, actionable insights.
What Success Will Look Like
- Identify meaningful trends and insights that support better marketing decisions.
- Turn complex performance data into clear, actionable recommendations.
- Build strong knowledge of advertising measurement and marketing analytics.
- Deliver accurate, high-quality reporting that stakeholders can trust.
- Contribute ideas that improve campaign performance, measurement, and media efficiency.
Qualifications
Required
- Rising Senior graduating December 2027 or May 2028 and actively pursuing a Bachelor's degree in Marketing, Advertising, Business Analytics, Economics, Statistics, Data Science, Psychology, Behavioral Science, Communications, or a related field.
- Strong analytical, quantitative, problem-solving, and communication skills.
- Comfortable working with data, spreadsheets, and reporting tools to translate findings into clear business insights.
- Detail-oriented, organized self-starter with a willingness to learn and take initiative.
Preferred
- Interest in marketing analytics, media planning, advertising technology, or digital marketing.
- Experience with Excel, Power BI, Tableau, Looker Studio, or similar reporting tools.
- Understanding of advertising channels and key concepts such as reach, frequency, targeting, attribution, and campaign measurement.
- Experience working with data, research, or business analysis through coursework or projects.
- Familiarity with Microsoft Copilot or other AI-powered tools and an interest in emerging media and advertising trends.
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What We Offer
At AmTrust, we help businesses around the world protect what matters most through insurance, warranty solutions, and risk management services. While insurance may not sound exciting at first, our work helps companies stay open, supports employees and communities, and gives businesses the confidence to grow.
As a leading global specialty insurer and one of the largest workers'' compensation providers in the U.S., AmTrust combines innovation, technology, and industry expertise to solve real-world challenges every day.
For interns, that means the opportunity to work on meaningful projects, collaborate with talented teams across the business, build professional skills, and make a real impact from day one in a fast-paced, growing organization.