Job Summary: Join the team that's revolutionizing the world of silencers! Are you passionate about firearms and storytelling? We're looking for a dynamic Media &Content Specialist to bring our brand to life. In this role, you'll blend technical knowledge with creative flair to produce engaging content-from creating multimedia content, including photos & videos, that are appropriate to the outdoor recreating industry and supportive of Silencer Central's marketing initiatives. You'll be the voice that connects our products with the shooting community, shaping how enthusiasts, professionals, and newcomers experience our brand. If you live for tight groupings and killer content, this is your shot. Job Responsibilities & Essential Functions: - Collaborate with marketing managers and teammates as well as Silencer Central and BANISH Suppressors subject matter experts to create informative and engaging content that highlights product and process innovations.
- Work with graphic designers, copywriters, and social media coordinators to ensure all content is high-quality, platform appropriate, and meets the standards for accuracy, consistency, and alignment with brand messaging.
- Develop, produce, edit, and publish a minimum number of photos, videos, copy, and captions each week for marketing use, including in print, digital, and social media.
- Appear on-camera as needed, representing Silencer Central in a positive, professional, and knowledgeable manner.
- Create and manage a content calendar to ensure timely publication and alignment with marketing campaigns.
- Write and refine project outlines, story boards, and scripts for in-house content creation, as well as for use by external content creators in support of marketing programs.
- Research industry trends, customer preferences, and competitor content to inform content strategy.
- Optimize content for SEO, incorporating relevant keywords and best practices to drive organic traffic.
- Analyze content performance using analytics tools and adjust strategies to enhance engagement and conversion rates.
- Stay up to date on firearms industry trends, regulations, and customer interests to produce relevant and timely content.
- Maintain a successful brand reputation that attracts customers to our products and services.
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