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Media Manager
MEDIA - PLANNING/BUYING
- Job ID: 20024
- Direct Hire
- MA
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A global consumer brand is seeking a hands-on Media Manager to lead and execute paid media campaigns across traditional, digital, social, and ecommerce channels.
This is an integrated role for someone who enjoys both media strategy and direct campaign execution. The Media Manager will oversee the full campaign lifecycle from planning and budget allocation through buying, implementation, optimization, measurement, and reporting.
The company manages its media activity in-house, so this person must be comfortable personally owning the work rather than primarily overseeing an outside agency.
Responsibilities
- Develop and execute measurable, integrated media plans across digital, social, ecommerce, video, linear TV, and OOH
- Manage the full campaign lifecycle, including strategy, budget allocation, buying, setup, implementation, optimization, measurement, and reporting
- Plan, launch, and optimize paid social campaigns across platforms such as Meta, Pinterest, and TikTok
- Manage search, ecommerce, and retail media campaigns, including sponsored products, sponsored brands, and display
- Support the planning, execution, and performance tracking of traditional media campaigns, including linear TV and OOH
- Build audience-targeting strategies using demographics, interests, retargeting, and lookalike audiences
- Monitor campaign performance and adjust budgets, targeting, and channel strategy as needed
- Manage direct relationships with media platforms, publishers, and vendors
- Compile monthly performance reports and final campaign analyses
- Translate campaign results into clear insights and recommendations for leadership
- Partner with content, ecommerce, sales, and trade marketing teams
- Stay current on media trends, measurement tools, platforms, and industry best practices
Qualifications
- 5+ years of experience in an integrated media role within an agency or in-house environment
- Hands-on experience managing paid media campaigns across multiple channels
- Strong digital, social, and ecommerce or retail media experience
- Experience with traditional media, including linear TV and OOH
- Demonstrated ownership of media planning, budget allocation, campaign execution, and optimization
- Experience managing significant media budgets; exposure to budgets of approximately $5M or more is preferred
- Ability to operate independently without relying on an outside agency for execution
- Experience with ad-management platforms, measurement tools, and web analytics platforms such as Google Analytics
- Strong analytical, project-management, and communication skills
- High attention to detail and a proactive, roll-up-your-sleeves approach
- Ability to present media plans, performance results, and recommendations to leadership
- Bachelor's degree in marketing, advertising, communications, business, or a related field preferred
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