Media Strategy Analyst

Where you'll be working: Knoxville, TN

What you'll be doing:

• Plan Development:
• • Assist in the development of media strategies by gathering competitive data, doing industry research, and generating audience insights
  • Contributes to the creation of strategy presentations, aiding in the development of narrative and strategy 
• Campaign Stewardship:
• • Responsible for the creation of Buy Authorizations and maintaining the Insertion Order tracker, keeping track of over and under delivery
  • Creates and maintains flowcharts, managing media budgets, and tracking optimizations
  • Support in the reporting of campaign performance, learning how to identify trends and create the “so what” narrative
  • Produces  for competitive reporting and analysis, keeping the team abreast of changes to competitor brand investment and messaging
  • Maintains communication with the channel teams, ensuring campaigns are live and running properly
• Career Advancement
• • Learns all research and planning tools and is responsible for pulling information for the team as needed
  • Stays up to date on industry trends, sharing out pertinent information and implementing new strategies to daily work

What you bring:

• Bachelor’s degree in Advertising or Marketing
• 0-1 years experience
• Growth Mindset: Comes with an open mind and is ready to learn every day
• Team Player: Jumps in to support the work and the team, in whatever way they are able
• Communication skills: Listens intently, takes good notes, professional in written and verbal communication

Why you'll want to work at Tombras:

• Family - It comes first, on every list.  Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision 
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

Want more reasons to work at Tombras?  Check out the latest Tombras News and  Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.