Merchandise Specialist; Ford Racing

Racing is where our story began.

In 1901, Henry Ford climbed into a car he built himself-"Sweepstakes"-and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground-that's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra: Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

In this position...

Ford Racing is seeking a highly motivated Merchandise & Lifestyle Specialist to support the growth and execution of its global merchandise, apparel, and lifestyle partnership portfolio. This individual will play a critical role in developing annual go-to-market plans, managing licensee and apparel partnerships, and shaping product and go-to-market strategy across Ford Racing's own direct-to-consumer (DTC) collections. The role combines partnership management, brand and creative direction, and works directly with the Ford Racing Brand and Merchandise Team.

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

What you'll do...

Go-to-Market

• Implement go-to-market strategy across social, ecommerce, and retail channels
• Co-develop and message annual planning calendar for Ford Racing's DTC merchandise collections, including creative direction and launch timing
• Analyze DTC sales and market trends to generate insights that inform partnership decisions and where-to-play choices

Lifestyle Partnerships

• Own day-to-day relationships with lifestyle licensees, including annual planning and creative direction for collections
• Shape go-to-market and creative strategy for licensee collections that fuel Ford Racing's brand growth
• Connect partner product plans to broader brand, production vehicle, and motorsports marketing calendars

Team Kit Operations

• Act as the connection point between Ford Merchandise & Licensing and Ford Racing Employees to facilitate team kit roll out.
• Manage the team kit partnership that outfits Ford Racing's global network of employees, drivers, and executives
• Coordinate delivery timelines and ensure on-brand execution across all team kit touchpoints

Cross-Functional Collaboration

• Partner closely with Ford Racing Social to align go-to-market execution and content strategy
• Partner with Ford Racing Global Brand to connect product and partnership plans to broader brand-building goals
• Partner directly with the Ford Merchandise and Licensing team on collections developed with external partners and licensees

What you'll do...

Go-to-Market

• Implement go-to-market strategy across social, ecommerce, and retail channels
• Co-develop and message annual planning calendar for Ford Racing's DTC merchandise collections, including creative direction and launch timing
• Analyze DTC sales and market trends to generate insights that inform partnership decisions and where-to-play choices

Lifestyle Partnerships

• Own day-to-day relationships with lifestyle licensees, including annual planning and creative direction for collections
• Shape go-to-market and creative strategy for licensee collections that fuel Ford Racing's brand growth
• Connect partner product plans to broader brand, production vehicle, and motorsports marketing calendars

Team Kit Operations

• Act as the connection point between Ford Merchandise & Licensing and Ford Racing Employees to facilitate team kit roll out.
• Manage the team kit partnership that outfits Ford Racing's global network of employees, drivers, and executives
• Coordinate delivery timelines and ensure on-brand execution across all team kit touchpoints

Cross-Functional Collaboration

• Partner closely with Ford Racing Social to align go-to-market execution and content strategy
• Partner with Ford Racing Global Brand to connect product and partnership plans to broader brand-building goals
• Partner directly with the Ford Merchandise and Licensing team on collections developed with external partners and licensees