Mobile User Acquisition Manager, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for an experienced Mobile Marketing Manager to help drive worldwide customer acquisition through our mobile advertising channels. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

We Are Looking For Candidates With

• A hands-on growth mindset and the ability to develop, launch, and scale mobile app acquisition programs that drive measurable customer and business growth.
• Strong analytical skills and the ability to translate campaign, customer, and market data into clear investment and optimization decisions.
• The ability to operate effectively in a fast-paced environment, manage multiple priorities, and independently drive complex initiatives from strategy through execution.
• A strong test-and-learn orientation, with the ability to identify new growth opportunities across channels, partners, audiences, creative, and emerging marketing capabilities.
• The ability to work across marketing, product, analytics, technology, finance, and creative teams to solve complex acquisition and measurement challenges.

Key job responsibilities

• Own and scale Amazon Music's worldwide mobile app acquisition strategy across major paid media channels, identifying where and how we invest to efficiently acquire high-value customers.
• Own campaign strategy, investment allocation, experimentation, and performance optimization across channels including Google App Campaigns, paid social, Apple Search Ads, programmatic/DSPs, and emerging mobile acquisition partners.
• Oversee and continuously improve mobile measurement, attribution, tracking, and data access to evaluate campaign and customer performance, including ROI and downstream business outcomes. Establish scalable reporting and optimization processes.
• Translate campaign and customer performance into actionable investment decisions, identifying opportunities to scale, optimize, test, or redirect spend.
• Develop and execute a rigorous test-and-learn roadmap across existing and emerging channels, partners, targeting approaches, creative strategies, and mobile acquisition capabilities.
• Build and manage strategic relationships with key advertising platforms, mobile ecosystem partners, and technology providers, identifying opportunities to improve performance and unlock new capabilities.
• Collaborate closely with product, technical, finance, business intelligence, creative, and business teams to execute complex, time-sensitive growth initiatives and improve the end-to-end mobile acquisition experience.
• Partner with mobile marketing teams across Amazon to establish best practices, leverage shared capabilities and partner relationships, and advance a unified approach to mobile acquisition.