Multimedia Communications Specialist

Agency-Internal Killeen Independent School District Job Description Job Title: Multimedia Communications Specialist Exemption Status/Test: Exempt Reports to: Executive Director of Communications and Marketing Date Revised: August 24, 2026 Dept./School: Communications Pay Grade: AM3

Primary Purpose: The Communications Specialist serves as one of Killeen ISD's primary storytellers, proactively identifying and producing compelling stories that highlight student achievement, staff excellence, district priorities, and organizational success. With an emphasis on video and visual storytelling, this position researches, reports, interviews, shoots, writes, and edits content for digital, web, social media, and other communication platforms. The Communications Specialist also serves as an editorial resource for the district's Campus Communicator network, helping campus-based communicators identify strong stories, develop their storytelling skills, and expand Killeen ISD's ability to share authentic stories from across the district. Qualifications: Education/Certification: Bachelor's degree in journalism, broadcast journalism, multimedia journalism, communications, radio/television, digital media, public relations, marketing, or a related field required. Three years of professional experience in journalism, multimedia storytelling, video production, communications, public relations, or a related field preferred. Experience independently researching, reporting, shooting, writing, and editing stories for broadcast, digital, or social media platforms preferred.

Special Knowledge/Skills: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. There may be alternatives to the qualifications above as the Board of Trustees may find appropriate. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. OTHER SKILLS AND ABILITIES: Excellent interviewing, writing, editing, and visual storytelling skills, with strong news judgment and the ability to communicate effectively and professionally on camera. Ability to independently identify, research, report, shoot, write, and edit compelling video and multimedia stories in a deadline-driven environment. Strong understanding of AP Style, social media, and digital communications best practices. Experience using professional or prosumer video and photography equipment, video editing software, Canva, Microsoft Office, content management systems, and other digital content creation tools. Ability to manage multiple priorities, work independently, adapt to changing needs, coach and support Campus Communicators, and build collaborative relationships across the district. Ability and willingness to maintain a flexible work schedule, including regular early morning, evening, and weekend assignments based on district events and storytelling needs.

Killeen ISD

. Agency-Internal Major Responsibilities and Duties: Proactively identify, pitch, report, shoot, write, edit, and produce compelling video and multimedia stories highlighting Killeen ISD students, staff, schools, programs, initiatives, and community partnerships.

Research and develop stories by conducting interviews, gathering and verifying information, capturing video, photography, audio, and supporting visuals, and determining the most effective way to tell each story across district communication platforms.

Produce engaging short- and long-form video content from concept to completion, including conducting interviews, reporting and hosting on camera as appropriate, and independently managing video, audio, editing, and other production needs in the field.

Develop, write, edit, proofread, and publish supporting communication materials, including feature and news stories, website content, social media content, newsletters, scripts, talking points, media releases, employee and student spotlights, and other strategic communications.

Serve as an editorial resource and assignment editor for the district's Campus Communicator network by cultivating relationships with campus-based communicators, identifying and developing story opportunities, providing story direction and feedback, and helping communicators become effective storytellers for their campuses.

Coordinate, train, coach, and equip Campus Communicators with storytelling resources, content ideas, tools, and best practices to strengthen campus social media, website content, photography, video, and other communications while creating a consistent pipeline of stories for potential districtwide amplification.

Maintain an editorial pipeline of district and campus story opportunities by monitoring district activities, developing relationships with campus and department leaders, and proactively seeking people, programs, events, and moments that support district priorities and strengthen community understanding of Killeen ISD.

Collaborate with Communications Services staff to support districtwide communication, marketing, recruitment, community engagement, media relations, special events, emergency communications, and other departmental priorities through multimedia coverage and content development.

Work effectively in a fast-paced environment with changing priorities, tight deadlines, and assignments that may arise on short notice. Maintain a flexible work schedule based on district communication and storytelling needs, with regular work outside normal business hours, including early mornings, evenings, and weekends.

Ensure all content is accurate, engaging, accessible, and aligned with district branding standards, messaging frameworks, AP Style, accessibility requirements, and communication best practices.

Perform other duties as assigned. Supervisory Responsibilities: May supervise employees and students during designated projects. Carries out supervisory responsibilities Killeen ISD

. Agency-Internal in accordance with the organization's policies and applicable laws. Responsibilities may include training employees and students; planning and assigning work; and addressing complaints and resolving problems. Mental Demands/Physical Demands/Environmental Factors: Tools/Equipment Used: Ability to use peripheral devices, high level language programming concepts, data management software, and application development tools. Posture/Physical Demands: Prolonged sitting; regular kneeling/squatting, bending/stooping, pushing/pulling, twisting. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit and talk or hear, to use hands to finger, handle, or feel, and to stand and walk. The employee is required to regularly lift and carry (less than 15 pounds). Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. Motion: Repetitive hand motion; frequent keyboarding and use of mouse; regular walking, grasping/squeezing, wrist flexion/extension, reaching; may climb ladders. Lifting: Regular moderate lifting and carrying (up to 44 pounds); occasional heavy lifting and carrying (45 pounds and over). Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Occasional district-wide travel to multiple campuses, as assigned. The noise level in the work environment is usually moderate. Mental Demands: Work with frequent interruptions; emotional control under stress.

This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.