Multimedia Specialist

We are seeking a creative and adaptable Multimedia Specialist to support our marketing, sales, and event initiatives with compelling visual content and strategic messaging. This role is ideal for individuals who excel in fast-paced environments. The candidate must be a self-starter, capable of initiating, planning, and executing tasks independently. They should enjoy storytelling through media and be committed to maintaining a consistent brand voice across all platforms.

This position will report directly to the Director of Marketing, ensuring alignment with the department's strategic goals and initiatives.

Key Responsibilities

Design & Content Creation

o Create and design impactful graphics, postcards, technical bulletins, and sales support materials.

o Develop visual assets that match brand standards and campaign objectives.

Event Support

o Provide on-site and off-site multimedia support for company events, including PowerPoints, setup, photography, videography, and live content capture.

o Work with event teams to ensure that media elements are integrated smoothly.

Content Capture & Storytelling

o Participate in jobs and field activities to gather authentic content that highlights our company's people, daily operations, and customer relationships.

o Create and deliver engaging photo and video content for both internal and external audiences.

Social Media Management

o Maintain and expand the company’s social media channels with new, relevant, and engaging content.

o Track trends and analytics to enhance performance and boost audience engagement.

Brand Voice Development

o Help develop and strengthen the “voice of the business” through consistent messaging and tone across all media.

o Work together with marketing and leadership to ensure alignment with strategic goals.

Qualifications

o Proven experience in graphic design, multimedia production, and social media management. Provide examples and a portfolio of work.

o Proficiency in Adobe Creative Suite, Canva, or similar design tools, as well as scheduling tools and collaborative digital platforms for work sharing.

o Strong photography and videography skills, including editing.

o Excellent communication and storytelling abilities.

o Ability to handle multiple projects and deadlines independently.

o Knowledge of agricultural and field industries is required.