| Job Description: | As the department's dedicated video professional, this role owns video storytelling for Student Life end to end from ideation through production and delivery across both short-form and long-form content. This position works in close partnership with leadership to shape strategy, and with a team of student staff to bring it to life. Lead Video Storytelling and Production - Develop, direct, film and edit high-quality video projects that capture the student experience and advances the Student Life mission through projects to be featured on social, web, digital and other platforms
- Coordinate and execute on all stages of production including concept development, location scouting, storyboarding, scriptwriting, pre-production, filming, lighting, post-production editing and delivery
- Ensure projects align with divisional goals, university brand standards and ADA compliance standards
Creative Strategy and Content Development - Collaborate with department leadership to identify goals and coordinate with stakeholders to translate them into creative video projects
- Establish visual direction and assist in shaping the brand voice and storytelling tone
- Develop platform specific strategies (Instagram, YouTube, Threads, etc.) to maximize impact and engagement
- Research and apply emerging video, digital storytelling and social media trends
- Recommend and implement new approaches to keep Student Life content fresh and engaging
- Monitor peer institution and industry leaders for best practices
- Regularly communicate with stakeholders on the planning and execution of video requests, balancing high-volume social content needs with occasional longer-form storytelling.
Digital Asset, Equipment & Risk Management - Maintain a secure and organized digital asset management system
- Oversee equipment inventory and maintenance schedule
- Ensure all cameras, lighting, rigs and related gear are in working order and meet production standards
- Maintain safe working environments during all shoots
- Anticipate and mitigate risks related to multimedia production
- Create and provide user training for system use as needed
Multimedia Leadership & Training - Recruit, train, supervise and evaluate a multimedia team, including student staff
- Responsible for the administrative functions related to employee management (e.g. time approvals)
- Responsible for developing, maintaining, disseminating and enforcing policies, procedures, and guidelines for areas of responsibility
- Interpret and ensure compliance with departmental and university policies, guidelines and other relevant regulations
- Analyze, generate and review processes and procedures for areas of responsibility and make recommendations based on findings
- Coordinate schedules and resources for multimedia projects
- Manage time and resource allocation to align with divisional priorities
- Foster a culture of creativity, accountability and professional growth
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| Preferred: | Knowledge - Demonstrate experience in camera operation with foundational knowledge of light, audio and composition principles
- Demonstrate proficiency in video editing and post-production with expert-level skill in Adobe Premiere Pro and working familiarity with After Effects, Photoshop and related Creative Cloud program
Skills - Expertise in multiple lighting set-ups including studio, location and event
- Demonstrate excellent collaboration, planning, organization and communication (verbal and written) skills
- Demonstrated interpersonal and professional skills
Abilities - Strong visual storytelling ability with proven understanding of pace, mood and narrative that captivates and creates strong emotional connections with target audiences
- Demonstrated ability to handle multiple projects or tasks simultaneously
- Ability to work as part of a team in a complex environment
- Demonstrated ability to produce polished, high-production-value short-from videos while shaping the content strategy that drives audience growth and engagement
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