National Sales Manager – ProAV
Location: Remote, U.S.
Preferred Locations: Los Angeles, Dallas, Atlanta, or another major metropolitan area with convenient airport access
Travel: Approximately 50–70%
Employment Type: Full-Time
Reports To: VP of Channel Sales
About Our Client
Our client is a global leader in visual technology with nearly four decades of experience developing innovative display, collaboration, and professional AV solutions. With a highly recognized brand, an extensive technology portfolio, and an established network of integrators, distributors, consultants, and channel partners, the company continues to expand its presence across the U.S. ProAV market.
Combining the resources and reach of a global technology manufacturer with an entrepreneurial approach to growth, the organization is investing in its ProAV business and the sales leadership needed to take it to the next level.
About the Opportunity
We’re looking for an experienced National Sales Manager – ProAV to lead the company’s U.S. ProAV channel strategy and field sales organization.
This is a senior sales leadership position responsible for a nationwide team of Regional Sales Managers and overall performance of the ProAV business. You’ll own national sales strategy, revenue growth, channel development, strategic partner relationships, sales execution, and the continued development of a high-performing field organization.
The ideal candidate already knows the ProAV ecosystem. You understand how manufacturers, integrators, distributors, consultants, and technology partners work together, and you’ve built meaningful relationships across that community.
Just as importantly, you know how to lead salespeople. You’ll set expectations, coach and develop the team, create accountability, remove obstacles, and make sure national strategy translates into execution in the field.
What You’ll Do
Lead the National ProAV Sales Organization
- Lead, coach, mentor, and develop a nationwide team of Regional Sales Managers
- Build a high-performance sales culture centered around accountability, collaboration, and consistent execution
- Establish sales targets, performance metrics, business plans, and strategic priorities across the organization
- Conduct regular business reviews to evaluate performance, pipeline, opportunities, and challenges
- Recruit, onboard, develop, and retain high-performing sales talent
- Identify opportunities to improve territory coverage, sales effectiveness, and team performance
Drive National Sales Strategy
- Develop and execute the U.S. ProAV sales strategy to achieve revenue, profitability, market share, and customer growth objectives
- Translate national strategy into actionable regional and account-level plans
- Identify new markets, partners, technologies, and opportunities for continued growth
- Drive consistent execution of national account strategies, channel programs, and demand-generation initiatives
- Evaluate market trends, competitive activity, and emerging technologies to help guide future strategy
Build Strategic Channel Relationships
- Develop and maintain executive-level relationships with leading AV integrators, distributors, consultants, buying groups, and strategic channel partners
- Strengthen relationships with key national and regional accounts
- Develop joint strategies and programs that increase partner engagement and drive revenue
- Support strategic contract negotiations, partner agreements, and executive-level escalations
- Ensure the organization delivers an exceptional experience to its integrator, distributor, consultant, and end-user communities
Own Sales Performance
- Maintain visibility into national pipeline, forecasts, and revenue performance
- Ensure Regional Sales Managers consistently maintain accurate opportunities and forecasts
- Analyze performance data to identify opportunities, risks, and areas requiring additional support
- Evaluate channel investments, partner programs, and MDF/ADF utilization to maximize ROI
- Partner with Finance and Operations on budgeting, inventory planning, forecasting, and operational requirements
Collaborate Across the Organization
- Work closely with Marketing, Product Management, Sales Operations, Finance, Operations, and executive leadership
- Serve as the primary liaison between the ProAV field sales organization and executive leadership
- Provide market feedback and customer insight to influence product, marketing, and go-to-market strategies
- Present business performance, strategic initiatives, market intelligence, and growth opportunities to senior leadership
Represent the Business
- Lead participation in major ProAV trade shows, industry events, partner conferences, and customer engagements
- Participate in executive briefings and strategic partner meetings
- Maintain a strong presence within the professional AV community
- Represent the organization as a senior leader with customers, partners, consultants, and industry organizations
What You’ll Bring
Required
- 10+ years of progressive experience within the Professional AV industry
- 5+ years of sales leadership experience managing regional or national sales teams
- Proven success leading multi-region sales organizations and delivering consistent revenue growth
- Deep understanding of the U.S. ProAV channel and how manufacturers, integrators, distributors, consultants, and other channel partners work together
- Established executive-level relationships within the Professional AV industry
- Demonstrated ability to develop and execute national sales strategies and channel programs
- Strong leadership, coaching, team-building, and talent development skills
- Experience managing forecasts, budgets, pipelines, performance metrics, and annual business planning
- Excellent communication, presentation, negotiation, and executive engagement skills
- Strong analytical and strategic thinking capabilities
- Bachelor's degree in Business Administration, Marketing, Sales Management, or a related discipline
Technology Experience
Strong familiarity with professional AV technologies and solutions, including:
- Direct View LED
- Large Format Displays
- Interactive Displays
- Digital Signage
- Projection Solutions
- Collaboration Technologies
Preferred
- CTS or other relevant AV industry certification
- Experience working for a leading AV manufacturer or technology provider
- Established relationships with major national AV integrators, distributors, consultants, and buying groups
- Experience leading a national channel organization through significant growth or market expansion
- Located in Los Angeles, Dallas, Atlanta, or another major metropolitan area with convenient access to a major airport
What Will Make You Successful
This role requires someone who can operate at both the strategic and tactical level.
You’ll need the executive presence to develop relationships with the industry's largest partners, the strategic thinking to build a national growth plan, and the leadership skills to turn that strategy into consistent execution across a geographically dispersed sales organization.
The strongest candidate will be highly visible in the ProAV community, competitive, accountable, collaborative, and comfortable challenging the organization and their team to continuously improve.
Most importantly, you should genuinely enjoy developing salespeople. Success isn't just about hitting the national number. It's about building a sales organization capable of consistently hitting it.
Why You’ll Love This Role
- Lead the U.S. ProAV sales organization for a globally recognized visual technology manufacturer
- Take ownership of national strategy with direct influence over the continued growth of the business
- Lead and develop an experienced nationwide team of Regional Sales Managers
- Build relationships with some of the largest integrators, distributors, consultants, and channel partners in the industry
- Represent a broad portfolio spanning DV-LED, commercial displays, interactive displays, projection, digital signage, and collaboration technologies
- Work directly with senior leadership and have meaningful influence over sales, channel, product, and go-to-market strategy
- Join an established global organization that continues to invest in growing its presence within the Professional AV market
- Competitive compensation, comprehensive benefits, 401(k) with company match, paid time off, and company-provided equipment
*The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.
Equal Employment Opportunity Policy:
Birddog Talent, LLC. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.