Position Overview
PFM is seeking a strategic, results-driven National Service Franchise Director to lead the growth, profitability, and operational excellence of its nationwide pool service and maintenance franchise network. Reporting to the Vice President of Operations, this executive-level leader will partner with franchise owners to improve financial performance, strengthen operational standards, expand market presence, and deliver a consistent customer experience.
The ideal candidate brings experience in franchise operations, multi-unit management, or home services, with a proven ability to scale businesses, develop leaders, and drive sustainable growth.
Key Responsibilities
- Drive Franchise Profitability: Partner with franchise owners on financial performance, P&L reviews, route optimization, recurring revenue growth, and operational efficiency.
- Ensure Operational Excellence: Establish and maintain quality standards, field-audit processes, safety compliance, and consistent brand execution across the network.
- Lead Technology Adoption: Drive adoption of CRM and field service platforms, digital reporting, and tools that improve productivity and customer satisfaction.
- Develop People and Training: Strengthen technician training, certification, recruitment, retention, and career development programs.
- Expand Market Share: Support franchise growth in key Sunbelt markets and identify opportunities to increase service penetration within existing construction territories.
- Grow Commercial Business: Develop strategies to help franchisees secure and manage commercial accounts, including HOAs, hotels, and municipal customers.
- Leverage National Partnerships: Maximize manufacturer relationships, purchasing power, and preferred supply programs to improve franchise competitiveness and margins.
Qualifications
- Executive-level experience in franchise operations, multi-unit management, route-based services, or the pool and home services industries.
- Strong financial acumen, including P&L analysis, performance benchmarking, and profitability improvement.
- Experience developing operational systems, scaling businesses, and driving accountability across multiple locations.
- Understanding of the pool industry, competitive landscape, and franchise business models preferred.
- Strong leadership, communication, analytical, and relationship-building skills.
- Willingness to travel nationally approximately 10–20%.
- Ability to work from or relocate to Franklin, Tennessee, in the Greater Nashville area.
Premier Pools & Spas is the nation's largest and fastest-growing swimming pool builder - we are a unique and supportive company culture that is second to none, with a strong emphasis on core values and providing for our team and their families.
We are always striving to find and attract the most talented individuals in the swimming pool industry. As the world’s largest pool builder with offices all over the globe, we’re constantly on the look-out for experienced industry professionals, extraordinary sales/design consultants, and tech-savvy, organized administrative managers. If you would like to join our award-winning team of swimming pool professionals, please apply now!
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to Premier Pools & Spas Corporate.