New Truck Sales Manager

New Truck Sales Manager

Department: SalesReports To: General Manager / Dealer Principal

Overview

The New Truck Sales Manager is responsible for leading and growing new truck sales operations at an International Truck dealership. This role oversees sales strategy, team performance, customer relationships, and alignment with OEM programs to drive market share, profitability, and customer satisfaction.

By combining strong leadership, commercial acumen, and deep understanding of Class 6–8 truck sales, the New Truck Sales Manager ensures consistent execution of sales processes while developing a high-performing sales team and delivering solutions that meet customer and fleet needs.

Benefits

• Health Insurance

• 401(k) Retirement Plan

• Paid Time Off (PTO)

• Competitive Compensation Plan

• Vehicle Allowance or Demo (if applicable)

• Flexible Scheduling

Key Responsibilities

• Lead, coach, and develop the new truck sales team to achieve sales volume, gross profit, and market share objectives.

• Establish and execute sales strategies aligned with dealership goals and International OEM programs.

• Manage the full new truck sales lifecycle including prospecting, quoting, negotiations, ordering, and delivery coordination.

• Build and maintain strong relationships with fleet customers, owner-operators, and commercial accounts.

• Collaborate with finance, service, parts, and operations teams to deliver complete transportation solutions.

• Monitor sales performance metrics, pipeline activity, and forecasting to ensure consistent results.

• Ensure accurate pricing, specification development, and compliance with OEM guidelines and dealership policies.

• Support customer retention through proactive communication, issue resolution, and long-term account management.

• Participate in OEM meetings, training, and initiatives to stay aligned with product updates and market trends.

• Promote a professional, ethical, and customer-focused sales culture across the department.

General Knowledge and Skills You Will Need

• Strong knowledge of Class 6–8 trucks, vocational applications, and commercial sales processes.

• Proven leadership ability with experience coaching, motivating, and holding sales teams accountable.

• Excellent negotiation, communication, and relationship-building skills.

• Financial acumen with the ability to manage margins, incentives, and forecasting.

• Strategic mindset with the ability to identify market opportunities and grow key accounts.

• Proficiency with CRM systems, sales reporting tools, and OEM ordering platforms.

• Ability to work cross-functionally to support dealership profitability and customer success.

Desired Education and Experience

• High school diploma or equivalent (Bachelor’s degree preferred)

• Previous experience in commercial truck sales required

• Prior sales management or leadership experience strongly preferred

• Experience with International Trucks or similar OEMs a plus

This job description is not intended to be an exhaustive list of all duties, responsibilities, or requirements. The dealership reserves the right to modify or assign additional responsibilities as business needs change. We are an Equal Opportunity Employer.