Build People. Build Process. Build Results.
This Is Not a Traditional Sales Manager Position.
Wagner Subaru is seeking a New Vehicle Sales Manager & Leadership Development Coach to lead, develop, and elevate a high-performing new vehicle sales team.
This is an opportunity for a process-driven, people-focused leader who wants to build a stronger team, improve customer outcomes, grow market share, and develop future dealership leaders.
The ideal candidate combines sales management discipline with coaching, recruiting, accountability, operational improvement, and change leadership.
WHY WAGNER SUBARU?
For decades, Wagner Subaru has built its reputation through:
- Exceptional customer relationships
- One-touch sales process
- Strong employee development
- Community involvement
- Continuous improvement
- Leadership stability
- Long-term thinking
We believe great dealerships are built by great people.
We are committed to developing leaders who create opportunities for others while delivering exceptional business results.
In this role, you will be expected to:
- Lead and coach the new vehicle sales team to consistent performance.
- Build documented processes that improve accountability, customer experience, and sales execution.
- Recruit, train, retain, and develop future leaders within the dealership.
- Use CRM, inventory, customer retention, and performance scoreboards to drive measurable results.
- Lead change professionally while building team buy-in and long-term ownership.
WHAT YOU WILL OWN
Leadership & Team Development
- Recruit, interview, hire, onboard, coach, and retain sales professionals.
- Conduct regular one-on-one coaching, training, role-play, performance reviews, and development planning.
- Identify high-potential employees and build a bench of future managers, trainers, and mentors.
Change Leadership & Continuous Improvement
- Lead new initiatives by communicating the reason for change, setting clear standards, and managing resistance professionally.
- Improve sales, CRM, follow-up, appointment-setting, and customer communication processes.
- Drive adoption of new standards through coaching, accountability, reporting, and follow-through.
Process Documentation & Operational Excellence
- Develop, maintain, train, and enforce written sales department procedures.
- Improve Road to the Sale execution, lead handling, delivery, follow-up, and customer retention processes.
- Support dealership and manufacturer standards through consistent documentation, training, and accountability.
Recruiting & Talent Acquisition
- Maintain an active recruiting pipeline inside and outside the automotive industry.
- Conduct interviews, evaluate candidates, support onboarding, and build referral and community recruiting relationships.
- Maintain staffing levels needed to achieve sales, service, and customer experience goals.
Succession Planning & Leadership Development
- Identifying high-potential employees
- Creating succession plans
- Developing future Sales Managers
- Developing future F&I Managers
- Developing future trainers and mentors
- Building organizational bench strength
- Supporting internal promotions whenever possible
Sales Production Management
- Achieve monthly sales objectives while improving sales efficiency, closing percentage, appointment show rate, and customer retention.
- Manage showroom opportunities, Save-A-Deal routines, salesperson performance, and service-to-sales conversion opportunities.
- Use daily coaching, visible scoreboards, and disciplined follow-up to improve results without sacrificing customer experience.
CRM, Lead Management & Communication Excellence
- Monitor lead response times, CRM activity, follow-up quality, and opportunity management daily.
- Review phone, internet, and showroom performance to identify coaching opportunities.
- Maintain clear reporting and hold the team accountable to agreed activity and communication standards.
Inventory & Market Share Management
- Manage inventory awareness, day’s supply, aging units, pricing consistency, dealer trades, and merchandising effectiveness.
- Use daily stock walks and market data to support inventory turn, customer demand, and market share growth.
COMPENSATION
Base Salary
$70,000 - $100,000 annually, based on experience
Compensation includes a competitive base salary plus performance-based bonus opportunities tied to sales results, leadership development, CRM execution, inventory management, customer experience, recruiting, and change leadership.
Bonus eligibility is based on achieving sustainable results while maintaining customer experience, compliance, coaching, reporting, and process standards.
BENEFITS
- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid Time Off
- 401(k) With Company Match
- Subaru Manufacturer Training
- Leadership Development Programs
- Career Advancement Opportunities
- Family-Owned Culture
- Long-Term Growth Opportunities
WHO SHOULD APPLY?
You may be the right fit if you are a sales leader who enjoys developing people, building systems, improving processes, and creating results through accountability and coaching.
You believe leadership is measured by both results and the growth of the people you lead.
You are comfortable coaching, holding people accountable, recruiting talent, and leading change professionally.
You understand that documented processes, consistent follow-up, and daily discipline create scalable performance.