NH Brand Communications Intern

Job Description

NH Brand Communications Intern

Requisition ID: 5970

Job Location: New Holland- Pennsylvania- United States

Category for Job Posting: Sales and Marketing

Job Type for Job Posting: Intern or Co Op

Working Mode for Job Posting: Hybrid

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About Us

At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world.

As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.

Grow a Career. Build a Future.

If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.

Job Purpose

Intern Program Overview: We are committed to building a strong talent pipeline by investing in early career professionals. Our internship and co-op programs provide mentorship, training, hands-on experience, and growth opportunities that empower students to explore their career paths with confidence. Through competitive wages, networking events, social and volunteer activities, professional development workshops, and housing support, we strive to deliver one of the best internship experiences-designed to develop and inspire the talent of tomorrow. Summer interns work full-time (40 hours per week) from May through August. Candidates must be currently enrolled college students actively pursuing a degree to participate in the internship program.

The Brand Communications Intern reports to the New Holland North America Brand Communications Leader. This diverse role incorporates skills from across the communications spectrum, requiring both creative and operational projects to be completed with a high level of professionalism. You will be responsible for supporting the day-to-day needs of the Brand Communications Team, while also acting as an assistant project manager responsible for implementing marketing strategies that contribute to New Holland's brand growth in North America.

This role will be expected to collaborate with cross-functional external and internal teams, including management, and initiate proactive, streamlined, and consistent communication with internal and external stakeholders to increase awareness of corporate marketing initiatives. He/she is responsible for working effectively with both agency and internal teams to deliver projects that drive company results following established strategic objectives, timelines, and budget goals. He/she should thrive under pressure and be available to travel.

Key Responsibilities

1. Brand Communications : Directly supports the specific brand communication projects

a. Plays supporting role in execution of greater brand events strategy, up to & including attending local and national trade fairs

b. Leads weekly dealer communications efforts, including content gathering, design, and distribution; supports customer-facing communications needs such as social media content planning and community engagement

c. Contributes to brand merchandise / licensing strategy, identifying areas of potential growth, as well as weak areas which will require attention

2. Project Management:

a. Responsible for maintaining marketing project timelines

b. Coordinate with immediate team members, cross-functional, and external teams as needed to execute assigned projects

c. Support activation of events and other initiatives as assigned

d. Support product marketing communication needs as assigned, requiring a willingness to learn baseline knowledge of agriculture equipment

3. Quality Assurance:

a. Clear communication skills required to provide recommendations for optimization of marketing plans based on data

b. Strictly adheres to budget limitations

c. Supports review process for team, ensuring that projects are executed with highest level of quality and professionalism required to promote the New Holland brand

Experience Required

Candidates must be pursuing (at minimum) a Bachelor's degree

Academic Majors Accepted: Communications, Ag Communications, Ag Business, PR, Advertising, Marketing, Digital Marketing, etc.

Preferred Qualifications

Experience working with AI tools and software preferred.

Pay Transparency

The annual salary for this role is USD $19.83 - $26.27 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

Click here to learn more about our benefits offerings! (US only)

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.

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