NORTHWEST INDEPENDENT SCHOOL DISTRICT
Title: Online Services Specialist (0455)
Reports To: Executive Director of Communications
Duty Days: 235 Days Dept./Campus: Communications
Wage/Hour Status: Exempt
Pay Grade: T20
Date Revised: 10/2026
Primary Purpose:
To assist in the district's overall communications program through effective, professional communications with internal and external audiences and support the Communications Department's day-to-day functions. The Online Services Specialist is responsible for management of the district website and oversee the management of campus websites. The Online Services Specialist will also coordinate with the Technology Department to manage and support the use of the ParentSquare communications and messaging system.
Qualifications:
- Bachelor's degree in communications, technology or related field (strongly preferred)
- Previous experience in online content management or school communications (strongly preferred)
- Experience working in online content management systems
- Experience in journalistic writing and editing as well as print/electronic communications
- Experience in social media management, campaigns and content creation
- Experience with Microsoft Office Suite and Adobe Creative Services Suite
- Ability to design and maintain websites, detect and solve web-related problems
- Ability to effectively communicate with others
- Ability to work with others in department and in district on joint projects and initiatives
- Ability to think independently and solve problems
- Ability to efficiently manage time and meet deadlines
- Professional appearance and willingness to attend community events
- Knowledge of a variety of online content management systems
- Knowledge of HTML and other online programming languages or platforms
- Knowledge of media relations and public relations functions
- Knowledge of or willingness to learn ADA standards compliance
- Knowledge of or willingness to learn FERPA and Texas Public Information Act
Major Duties and Responsibilities:
- Update and maintain the district website through the Finalsite content management system as well as support and oversee the maintenance of campus websites.
- Coordinate with the Technology Department to manage the ParentSquare online communications platform and support campuses in the platform's use.
- Approve flyers in compliance with district policies and regulations for the Peachjar distribution system.
- Train district and school employees in online service systems including but not limited to Finalsite, ParentSquare and Peachjar.
- Manage and update district employee website user accounts.
- Ensure the district website and online services remain in compliance with federal ADA requirements.
- Post news stories as well as similar written informational updates and photographs to the district website.
- Assist in the management of social media pages.
- Assist with and support district events as needed. Regularly attend district events.
- Follow online management trends to innovate communications methods with school district communities.
- Contribute to the District Improvement Plan, as assigned, including creating goals and strategies as well as monitoring end-result effectiveness through metrics and accountability measures.
- Comply with copyright laws, privacy and public information laws, all district policies, operating procedures, and any other legal requirements as required.
- Project a positive image of Northwest ISD with a professional appearance and demeanor.
- Maintain active membership in professional organizations.
- Responsible for completing all other duties as assigned.
Supervisory Responsibilities:
N/A
Equipment Used:
Personal computer, laptop, camera, projector, printer, scanner, copier, and digital sending device.
Working Conditions:
- Be a strong self-starter and self-motivator.
- Frequent districtwide travel and occasional statewide travel.
- Occasional prolonged and irregular hours.
- Be available to work on evenings or weekends, if necessary.
- Regular and punctual attendance at the workplace and on assignments.
- Ability to work with frequent interruptions and maintain emotional control under stress.
- Ability to manage multiple projects and meet deadlines.
- Standard office equipment, including personal computer and peripherals.
- Prolonged sitting, occasional bending/stooping, pushing/pulling, twisting, overhead reaching and walking.
- Repetitive hand motions, frequent keyboarding and use of mouse; occasional overhead reaching.
- Occasional light lifting and carrying (less than 15 pounds).
- Potential occasional exposure to extreme heat or extreme cold at events.
This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.