Operations & Strategic Initiatives Manager
Location: Greensboro, North Carolina
Employment Type: Full-Time, Salaried (70K-72K)
Reports To: Ownership / Executive Leadership
Position Summary
Our client is seeking a highly organized, resourceful, and proactive Operations & Strategic Initiatives Manager to support daily business operations, improve organizational processes, execute marketing initiatives, and coordinate projects that support their continued growth.
This is a highly hands-on position within a small, collaborative office environment. The successful candidate will be equally comfortable coordinating administrative activities, developing and implementing new processes, creating marketing materials, troubleshooting operational challenges, and personally completing the work necessary to move projects forward.
Working directly alongside ownership and an established administrative team, this individual will help ensure that daily operations run efficiently, organizational priorities are executed, and projects are completed successfully.
The ideal candidate is a versatile, solutions-oriented self-starter who anticipates needs, identifies opportunities for improvement, and takes ownership of responsibilities from concept through completion. This position requires someone who enjoys both managing projects and doing the work—not simply assigning tasks or overseeing others.
The Operations & Strategic Initiatives Manager will play an important role in strengthening organizational efficiency, supporting employees and clients, and reducing the need for ownership to manage routine administrative details.
Key Responsibilities
1. Daily Business Operations & Administrative Coordination
- Work directly alongside administrative staff to support efficient daily office operations.
- Coordinate administrative activities, workflows, schedules, and organizational priorities.
- Provide practical, hands-on assistance with administrative responsibilities when needed.
- Identify operational challenges and independently develop and implement solutions.
- Develop, document, and maintain standard operating procedures, checklists, and internal processes.
- Coordinate office resources, supplies, equipment, facilities, and vendor relationships.
- Maintain organized systems for tracking assignments, deadlines, and operational priorities.
- Address routine operational issues and communicate matters requiring ownership or clinical leadership decisions.
- Support a collaborative, service-oriented office environment.
2. Project Management & Process Improvement
- Take ownership of assigned projects from initial planning through implementation and completion.
- Independently organize project activities, establish timelines, coordinate resources, and complete necessary tasks.
- Evaluate existing administrative processes and identify opportunities to improve efficiency, accuracy, and consistency.
- Personally develop and implement improved workflows, digital forms, templates, and documentation procedures.
- Maintain and improve CRM systems, digital document management, and other administrative platforms.
- Coordinate technology improvements, software implementations, and system updates.
- Work directly with outside technology vendors and service providers to resolve issues and implement solutions.
- Develop practical tracking tools, spreadsheets, and reporting processes.
- Monitor project outcomes, troubleshoot challenges, and make adjustments to ensure improvements are effective.
3. Marketing & Communications Execution
- Execute marketing and communication initiatives established in collaboration with ownership.
- Develop and maintain an organized marketing calendar.
- Create and coordinate social media content, newsletters, flyers, brochures, presentations, and other marketing materials.
- Maintain and update website content and digital communications.
- Ensure consistent branding and professional messaging across communication channels.
- Coordinate with outside graphic designers, printers, website developers, and marketing vendors when appropriate.
- Support promotional activities, health fairs, community events, and employer outreach initiatives.
- Maintain organized marketing resources, templates, and digital assets.
- Track basic marketing activities and engagement metrics.
4. Client & Employee Administrative Support
- Coordinate and personally assist with administrative onboarding of new employer clients.
- Develop and maintain standardized onboarding materials, checklists, forms, and procedures.
- Support client communications, administrative follow-up, and coordination of service implementation.
- Assist with employee recruitment logistics, onboarding, orientation, and administrative training.
- Support internal communications, staff engagement, and organizational activities.
- Maintain organized administrative records and documentation.
- Collaborate with existing staff to improve the client and employee experience.
Qualifications
Required Qualifications
- Bachelor's degree in business administration, management, marketing, healthcare administration, or a related field, or equivalent relevant experience.
- Minimum of 4–5 years of experience in business operations, office administration, project coordination, or a related role.
- Demonstrated experience independently managing projects, improving processes, and coordinating multiple responsibilities.
- Strong organizational skills and the ability to prioritize and complete tasks with minimal supervision.
- Proficiency with Microsoft Office and common digital business applications.
- Excellent written and verbal communication skills.
- Strong problem-solving abilities, attention to detail, and sound judgment.
- Willingness and ability to perform hands-on administrative, operational, and project-related work.
- Ability to work collaboratively with ownership, staff, clients, and outside vendors.
Preferred Qualifications
- Experience in healthcare, wellness services, professional services, nonprofit administration, or a growing small business.
- Experience developing or improving digital workflows, administrative systems, and documentation processes.
- Familiarity with CRM systems, document management platforms, and technology implementation.
- Experience creating marketing communications, managing website content, or coordinating social media.
- Experience with employee onboarding, client onboarding, and administrative staff coordination.
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