Outreach and Admissions Coach

Title: Outreach and Admissions Coach

Agency: Piedmont Virginia Community College

Location: Albemarle - 003

FLSA: Exempt

Hiring Range: $54,000 - $58,000

Full Time or Part Time: Full Time

Additional Detail

Job Description:

Piedmont Virginia Community College (PVCC) is a nonresidential two-year institution of higher education that serves Central Virginia - principally residents of the City of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa and Nelson. Our scenic campus is located in Albemarle County, Virginia. We are one of 23 community colleges in Virginia that comprise the Virginia Community College System (VCCS).

Position Description - Outreach & Admissions Coach

Piedmont Virginia Community College (PVCC) is a public, open access institution of higher education in the Virginia Community College System whose main campus is located in Charlottesville, Virginia. This is home to the Charlottesville Historic Downtown Mall, The Jefferson School African American Heritage Center, and the John Paul Jones Arena (JPJ). As a comprehensive community college, the College provides quality, accessible, and affordable educational opportunities for the residents of the City of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa, and Nelson. For more information, please visit: pvcc.edu

PVCC is known throughout the community and the Virginia Community College System for its exceptional faculty and staff, the quality of its programs and services, and the success of its students. PVCC seeks to attract, welcome, and retain individuals who reflect the communities we serve.

Position Title: Outreach & Admissions Coach

Department: Student Affairs

Employment type: full-time classified, exempt, benefitted

Position Purpose: Outreach & Admissions Coaches provide targeted, data-informed outreach to recruit potential students across the City of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa, and Nelson. Coaches guide prospective students from their initial interest through enrollment, ensuring equitable access to postsecondary education and training. By delivering essential orientation and onboarding, coaches build a strong foundation that supports student success through the completion of a degree, certificate, or short-term training program. Outreach and recruitment efforts take place on campus, in the community, and virtually to meet students where they are.

Duties and Responsibilities:

Coaching (35%)

• Cultivate relationships with prospective students by providing tailored orientation details and guidance on academic and career pathways.
• Assist prospective students through registration for recruitment events, application submission, and pre-enrollment milestones.
• Support new students during onboarding and execute seamless handoffs to academic advisors, financial aid counselors, and college support personnel.
• Design and produce informational materials that help prospective students make timely, informed enrollment decisions.

Outreach (30%)

• Represent PVCC at college fairs, community events, and information sessions across the region.
• Serve as a primary liaison between PVCC and community organizations, educational institutions, employers, and homeschool cooperatives.
• Partner directly with regional high schools to deliver outreach and facilitate a smooth transition to college.

Strategy & Collaboration (20%)

• Help design and implement strategic recruitment plans that promote equitable access for historically marginalized and underserved populations.
• Collaborate with internal teams to plan and execute onboarding activities and special events. Active participation in assigned department, division, college, and system committees or projects.

Technology & Operations (10%)

• Leverage Customer Relationship Management (CRM) tools to manage prospective student communication, streamline onboarding, and track outreach effectiveness.

Professional Development & Support (5%)

• Stay current on emerging trends, technologies, and best practices in college access and admissions.
• Perform other job-related duties as assigned.

Benefits include:

• Choice of health, dental, disability, and life insurance plans offered through the Commonwealth of Virginia
• Generous leave benefits
• Tuition waiver program for studies at PVCC and opportunities for professional development and career advancement

Minimum Qualifications:

• Experience planning, coordinating, and carrying out outreach, recruitment, educational, or community-based activities or events.
• Experience providing guidance, coaching, advising, customer service, or other direct support to students, prospective students, clients, or community members.
• Experience communicating information to individuals and groups through presentations, information sessions, workshops, or similar activities.
• Demonstrated ability to organize and manage multiple assignments, deadlines, events, or priorities.
• Demonstrated ability to communicate effectively, both verbally and in writing, with individuals from a variety of backgrounds.
• Experience using technology to maintain records, track interactions, or manage communications.

Additional Considerations:

• Additional education or training in counseling, higher education, education, or a related discipline.
• Direct experience in academic advising, admissions, school counseling, or student affairs.
• Experience working directly with high school students, college students, and adult learners.
• Familiarity with community college programs, pathways, and enrollment processes.
• Hands-on experience with higher education technology platforms, such as Salesforce (CRM), Navigate, SIS, and XAP.
• Proficiency in Spanish (bilingual or conversational Spanish preferred).