Outreach & Marketing Branch Director/Local Directors' Liaison

Outreach & Marketing Branch Director/Local Directors Liaison

Salary

$84,600.00 - $126,900.00 Annually

Location

ACCS - 135 South Union Street, Montgomery, AL

Job Type

Full-Time

Job Number

08590

College/Division

ACCSO-100010-Adult Education

Opening Date

09/15/2026

Closing Date

9/29/2026 3:00 PM Central

Campus Location

Alabama Community College System

• Description
• Benefits
• Questions

Position Summary

The Outreach and Marketing Branch Director/Local Directors' Liaison provides statewide leadership for outreach, communications, employer engagement, stakeholder partnerships, and student recruitment initiatives for Alabamas Adult Education Division. This position is responsible for increasing awareness of adult education services, strengthening relationships with local adult education providers, employers, workforce organizations, community partners, and state agencies, and promoting adult education as a key component of Alabamas workforce and economic development strategy.

The Branch Director serves as the primary liaison between the State Adult Education Division and local adult education directors on matters related to outreach, recruitment, partnerships, and public engagement. The position also serves as the Divisions primary point of contact for business and industry, chambers of commerce, workforce organizations, economic development entities, philanthropic organizations, and community-based partners.

Working closely with the Alabama Community College System Communications Division, the Branch Manager develops and implements a comprehensive statewide communications and marketing strategy utilizing storytelling, participant success stories, digital media, earned media, and community engagement to increase enrollment, improve public awareness, strengthen employer partnerships, and support Alabamas workforce development goals.

Essential Duties and Responsibilities

• Develop and implement a comprehensive statewide outreach and marketing strategy aligned with the Adult Education Division Strategic Plan.
• Create annual outreach, recruitment, and public awareness campaigns.
• Develop targeted marketing strategies for priority populations and geographic regions.
• Coordinate statewide enrollment campaigns and special initiatives.
• Monitor outreach effectiveness using data and performance metrics.
• Develop marketing toolkits for local adult education providers.
• In collaboration with the ACCS Communications Division: Develop story-based marketing campaigns highlighting student success, employer partnerships, and community impact, Identify and document participant success stories across Alabama, produce written content, videos, photography, newsletters, and promotional materials, coordinate media opportunities and public announcements, develop messaging that supports the Adult Education Divisions strategic priorities, promote innovative local programs and statewide initiatives, and ensure consistent branding across all outreach materials.
• Serve as the primary statewide liaison for outreach and partnership development by: Providing technical assistance to local adult education directors on outreach and marketing strategies, Sharing best practices in student recruitment and community engagement, coordinating statewide communications with local programs, supporting local recruitment events and enrollment campaigns, facilitating collaboration among providers, and assisting local programs in developing employer and community partnership.
• Serve as the Divisions primary point of contact for employers by: Building relationships with business and industry associations, Coordinating employer engagement initiatives, Promoting Integrated Education and Training (IET), workforce preparation, and career pathway opportunities, connecting employers with local adult education providers, identifying workforce skill needs, supporting development of customized workforce partnerships, and promoting adult education as a workforce development solution.
• Develop and maintain collaborative relationships with: Local Workforce Development Boards, American Job Centers, Community colleges, Chambers of Commerce, Economic development organizations, State agencies, Community-based organizations, Libraries, Faith-based organizations, Philanthropic organizations, Workforce intermediaries, Postsecondary institutions, National and regional organizations.
• Coordinate statewide and regional outreach activities including; employer events, workforce summits, adult education graduations, Career expos, Community enrollment events, public presentations, Conferences and workshops.
• Working with ACCS Communications Division: Maintain statewide adult education web content, develop social media campaigns, coordinate digital advertising initiatives, produce email marketing campaigns, support online recruitment efforts, monitor engagement analytics, and promote adult education through emerging digital platforms.
• Coordinate statewide initiatives related to: National Adult Education and Family Literacy Week, Adult Education graduations, Workforce development campaigns, new program launches, Strategic initiatives, Federal demonstration projects, Governors initiatives, Legislative outreach.

SECONDARY JOB DUTIES & RESPONSIBILITIES

• Other duties as assigned.

TOOLS & EQUIPMENT USED IN JOB

Computer/laptop, Scanner, Copier, Phone, Microsoft Office

Qualifications

REQUIRED

• Bachelors degree in communications, marketing, public relations, business administration, education, workforce development, public administration, or related fields.
• Five (5) years of progressively responsible experience in communications, outreach, public relations, workforce development, education, marketing, or stakeholder engagement.
• Experience managing multiple projects simultaneously.
• Strong written and verbal communication skills.
• Ability to travel extensively throughout Alabama.
• Occasional evening and weekend work for outreach events.
• Ability to lift and transport outreach materials up to 25 pounds.
• Ability to operate standard office and presentation equipment.

PREFERRED

• Masters degree in a related field.
• Experience in adult education, workforce development, higher education, or state government.
• Experience working with employers and workforce partners.
• Knowledge of Alabamas workforce development system.
• Experience with digital communications and social media strategy.
• Experience developing statewide communications campaigns.
• Familiarity with WIOA, AEFLA, career pathways, and IET

Application Procedures/Additional Information

APPLICATION PROCEDURES:

Applications must be filed online at: https://www.schooljobs.com/careers/accs

A complete application packet must be submitted by the posted deadline to be considered for this position. Applicants who fail to submit all required information will be disqualified. A complete application packet consists of:

• Online application
• Cover letter
• Current resume
• Separate list of four (4) professional references (not letters) with complete contact information
• Unofficial or official transcripts showing degree(s) conferred and conferral dates
• All application materials must be scanned. It is recommended that you have digital (preferably .pdf) copies of your cover letter, resume, list of references, and transcripts showing degree(s) and conferral dates, ready to upload before you begin the application process.
• WE DO NOT ACCEPT E-MAILED APPLICATIONS.
• When you finish the online application procedure, you will receive an on-screen notice that you have successfully applied. HOWEVER, this does not mean that your application materials are complete in accordance with the vacancy announcement. It is the responsibility of the applicant to ensure they have submitted all necessary application materials in accordance with the vacancy announcement.

Please direct any questions regarding the application process to Ceria Blake at (334) 293-4628 or ceria.blake@accs.edu.

If you need technical assistance after reviewing the instructions, please contact:

NEOGOV Customer Service

Monday-Friday

8:00 am - 5:00 pm PST

(855) 524-5627

AGENCY INFORMATION:

The Alabama Community College System is an equal opportunity employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment.

Any offer of employment is contingent upon a satisfactory criminal background investigation. This employer participates in E-Verify.

The Alabama Community College System reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.

Annual Leave

Full-time employees may earn annual leave based on half-month pay periods as follows:

Years of Employment Leave Per Pay Period Annual Leave Fewer than 5 years 4 hours 20 minutes 13 days 5 but less than 10 years 5 hours 25 minutes 16 days 2 hours 10 but less than 15 years 6 hours 30 minutes 19 days 4 hours 15 but less than 20 years 7 hours 35 minutes 22 days 6 hours 20 but less than 25 years 8 hours 40 minutes 26 days 25 or more years 9 hours 45 minutes 29 days 2 hours

Sick Leave

Full-time employees earn 4 hours and 20 minutes of sick leave for each half-monthly pay period of service or 13 days per year. No more than 150 days or 1, 200 hours of sick leave may be accumulated. A complete description of sick leave benefits is outlined in the System Office Policies and Procedures Manual.

Personal Leave

All full-time, part-time, or temporary employees who are employed by the State of Alabama on January 1, and who are stationed outside of Mobile and Baldwin Counties, are entitled to a personal leave day each year in lieu of the former Mardi Gras holiday. The System Office policy requires that employees schedule their personal leave day prior to scheduling any annual leave.

Holidays

The Alabama Community College System observes the following legal holidays:

New Year's Day

Martin Luther King, Jr. /Robert E. Lee Birthday

George Washington / Thomas Jefferson Birthday

Confederate Memorial Day

National Memorial Day

Jefferson Davis Birthday

Independence Day

Labor Day

Columbus Day

Veterans Day

Thanksgiving Day

Christmas Day

Health Insurance

The State Employees' Health Insurance Plan (SEHIP) is basic hospital medical coverage administered by BlueCross BlueShield of Alabama (BCBS) with prescription benefits administered by OptumRx. For more information visit www.alseib.org

Premium amounts *Base rate before discounts

• Single $140
• Family w/o spouse $330
• Family with spouse $490

Discounts and Waivers

Non-Tobacco Discount

Single: $60 | Family w/o spouse: $60 | Family with spouse: $120

Wellness Discount

Single: $25 | Family w/o spouse: $25 | Family with spouse: $50

Preventive Screening Discount

Single: $25 | Family w/o spouse: $25 | Family with spouse: $50

Spousal Surcharge Waiver

Family with spouse: $50 per month

Note: The spousal surcharge applies to family contracts where a spouse is eligible to participate in another employer's insurance coverage. If your spouse's monthly single premium with their employer is $255 or less, then the $50 surcharge will apply. If your spouse's monthly single premium is more than $255, then you may qualify for a waiver of the $50 surcharge.

Net Premium after all discounts and waivers

• Single $30
• Family w/o spouse $220
• Family with spouse $220

If desired, employees may elect optional coverage plans to include dental, vision, and cancer.

Optional Plans

Dental -BCBS or Southland Coverage costs: Single $8 | Family $15 per month

Vision - Southland Coverage costs: Single $12 | Family $24 per month

Cancer - Southland Coverage costs: Single $12 | Family $24 per month

Retirement

The Alabama Community College System participates in the Retirement Systems of Alabama Teachers Retirement System. Teachers Retirement System is a state-mandated program where a percentage of your salary is withheld per pay period for an individual's retirement account. The percentage is determined by an employee's hire date and any prior participation in the Retirement Systems of Alabama.

Tier I (those with service credit prior to January 1, 2013): 7.5%

Tier II (those with service credit beginning on or after January 1, 2013): 6.2%

The State of Alabama also has two (2) deferred compensation programs for employees: RSA-1 and Great West. For more information on retirement plans, please visit www.rsa-al.gov and www.alabamaretire.com for Great West.

Tuition Waiver

This tuition assistance program is designed for all full-time benefits-eligible employees, retirees, and benefits-eligible H Salary Schedule employees of The Alabama Community College System and the Alabama Community College System office and their dependents defined by the policy. It is the responsibility of the employee and/or dependent to ensure that all documents and forms (requested by the College where the student is enrolled) are submitted and signed by the appropriate personnel in a timely manner prior to submission.

• 1/3 waived after 1st year
• 2/3 waived after 2nd year
• 3/3 waived after 3rd year

01

Do you have a Bachelors degree in communications, marketing, public relations, business administration, education, workforce development, public administration or a related field?

• Yes
• No

02

Do you have five (5) years of progressive experience in communications, outreach, public relations, workforce development, education, marketing, or stakeholder engagement?

• Yes
• No

03

Do you have experience managing multiple projects simultaneously?

• Yes
• No

04

Do you have the ability to communicate both orally and in writing effectively?

• Yes
• No

05

Are you willing to travel throughout Alabama?

• Yes
• No

06

Are you available to work evening & weekend outreach events?

• Yes
• No

07

Do you have the ability to operate standard office and presentation equipment?

• Yes
• No

08

Do you have a Masters degree in a related field?

• Yes
• No

09

Do you have experience in adult education, workforce development, higher education, or state government?

• Yes
• No

10

Do you have experience working with employers and workforce partners?

• Yes
• No

11

Do you have knowledge of Alabamas workforce development system?

• Yes
• No

12

Do you have experience with digital communications and social media strategy?

• Yes
• No

13

Do you have experience developing statewide communications campaigns?

• Yes
• No

14

Are you familiar with WIOA, AEFLA, career pathways, and IET?

• Yes
• No

Required Question

Employer ACCS

Website 1