Position: Paid Digital Team Lead Location: Remote
Job Id: 414 # of Openings: 1
Drive Growth Through Data, Strategy, and Leadership
Salary Range: $95,000 - $105,000 DOE + Bonus Opportunity
At The Advocates, paid media is one of the firms most important growth channels. Every campaign, optimization, and budget decision directly impacts lead generation, signed cases, and overall business growth.
We are seeking a Paid Media Team Lead who can drive strategy, oversee performance, develop team members, and ensure marketing dollars are producing measurable results. This role is responsible for leading paid media efforts across all channels while maintaining accountability for budgets, tracking, reporting accuracy, and cost per case.
Why This Role Matters
Every lead generated represents someone seeking help after an accident. The Paid Media Team Lead plays a critical role in ensuring potential clients can find the firm when they need help most. Success in this role directly impacts lead volume, signed cases, and the firms continued growth.
What You Will Do
Lead the Team
- Hold the Paid Media team accountable for performance goals, budget management, execution quality, and channel-specific KPIs.
- Train, coach, and develop team members to become experts in their roles.
- Provide ongoing feedback, support, and accountability through team meetings and one-on-one coaching.
- Serve as the escalation point for performance, budget, tracking, attribution, and vendor-related issues.
Own Paid Media Strategy
- Develop strategy and guide execution across all paid platforms, including Google Ads, Local Services Ads (LSA), Paid Social, lead generation vendors, media buying, and other paid acquisition channels.
- Identify opportunities to increase lead volume, improve lead quality, and drive growth.
- Research industry trends, platform updates, and best practices to improve performance.
- Evaluate and test new channels, audiences, and campaign strategies.
Own Budget and Performance
- Own paid media budgets, cost per lead, and cost per case performance across all markets.
- Set and manage budgets by channel and market, ensuring spend aligns with business goals.
- Monitor lead volume, cost per lead, and cost per case metrics and take corrective action when results fall below target.
- Review performance reports to optimize campaigns, budget allocation, and vendor performance.
Manage Tracking and Attribution
- Oversee tracking and attribution across all systems, including Google Tag Manager (GTM), Google Analytics (GA4), advertising platforms, call tracking platforms, and LeadDocket.
- Conduct regular audits to ensure lead and case data is accurate and reporting can be trusted.
- Identify and resolve tracking gaps, attribution issues, and reporting discrepancies.
- Maintain reliable reporting that supports strategic decision-making.
Optimize the Client Acquisition Funnel
- Partner with intake and operational teams to improve lead quality and conversion rates.
- Analyze the client journey from click to signed case and identify opportunities for improvement.
- Reduce funnel drop-off and improve overall marketing efficiency.
- Support firm growth through data-driven recommendations and continuous optimization.
What Success Looks Like
- Paid media channels consistently achieve lead and cost-per-case goals.
- Budgets are managed effectively across all markets and advertising channels.
- Tracking and reporting are accurate, reliable, and actionable.
- Team members are accountable, developing professionally, and performing at a high level.
- Opportunities for growth and optimization are proactively identified and implemented.
- Paid media efforts contribute directly to signed cases and firm growth.
Qualifications
Required
- 5+ years of paid media, PPC, or performance marketing experience.
- Advanced Google Ads experience.
- Paid Social advertising experience.
- Google Tag Manager (GTM) experience.
- Experience managing budgets and performance metrics.
- Strong analytical, reporting, and problem-solving skills.
- Leadership or management experience.
- Excellent communication and organizational skills.
Preferred
- Google Analytics 4 (GA4) experience.
- Local Services Ads (LSA) experience.
- Call tracking and attribution platform experience.
- Lead generation marketing experience.
- Agency or high-volume performance marketing experience.
- Experience managing vendors and media buying relationships.
Benefits
- Health, Dental, and Vision Insurance
- 401(k)
- Paid Time Off
- Paid Holidays
Join a team dedicated to helping injured people get the support they need while driving meaningful business growth through data-driven marketing, strategic leadership, and continuous improvement.
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